Founded and developed by Jacquie Burke, ARTANDREALISM.COM is an online art platform dedicated to supporting emerging visual artists from New Zealand and the Pacific community.
With a strong focus on diversity, the platform not only provides emerging artists with a robust online presence but also valuable mentorship. Jacquie guides the artists through the transitional process from traditional art practice into the commercial digital landscape.
Of Fijian heritage and Irish descent, Jacquie’s 30-year experience in the creative and visual arts has been paramount for completion of the project. As an emerging artist herself, Jacquie has a deep understanding of the struggles of independent artists, and through Art & Realism, is providing much needed support based on her own experiences.
Each artist gets their own managed shopfront to display their collections of art prints and originals. Providing reassurance and confidence as their sales, income and marketing are all taken care of – the artists also receive regular payments after work is sold. It also provides a space for collectors and connoisseurs of art to discover and purchase amazing art, fully framed and ready to display on delivery, while directly supporting the artists.
The vision for the project came to fruition after Jacquie completed a creative mentorship programme with Toipoto / The Big Idea in 2023. She recognised there was a need to support the hundreds of undiscovered emerging visual artists of diversity across the country and the Pacific who lack the knowledge and experience to set up and access the digital terrain.
The next stage was the platform needed funding and she went on to being one of 18 Pasifika-led projects selected nationwide for a crowdfunding Boosted Moana campaign Q4, 2023. With the support of Boosted.org.nz, NZ Arts Foundation and Creative New Zealand, who matched her target dollar for dollar, she successfully raised the initial capital. Jacquie is grateful to her community who believed in her project, they helped her get it over the line. ARTANDREALISM.COM launched in the second quarter of 2024.
Jacquie’s ethos is a simple, yet fundamental one – create a collaborative universal space where emerging visual artists of diversity can be seen and heard.
“As an emerging artist who had faced adversity, I wish I had had this kind of support and opportunity earlier. There are so many struggling artists out there in need of a little support and direction from someone who truly understands them and the process. I believe ARTANDREALISM.COM is that platform.”
Now, officially a startup in the infant stages, Jacquie is in it for the long game. She takes pride in partnering with suppliers who share similar values who are making a significant impact in the art landscape. She hopes the platform will attract a colourful collective of emerging artists of diversity, supportive communities, customers and art collectors that will create a movement and catalyst for positive change.
Submissions open. Criteria applies. Visit us at artandrealism.com
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