This collection signals a bold new direction for the iconic New Zealand brand. With their most significant design overhaul in more than a decade, Spring '23 has been injected with anarchic energy courtesy of inspiration from British art world 'bad girl' Tracey Emin.
The Carousel collection wows in new seasonal hues drawn from scrawled neon text and paint splatters. Strap in for a thrilling new ride; reinvented classics with a multitude of design improvements and a new industrial update for their signature brass hardware... A Deadly Ponies revolution.
Emin, a British artist known for her autobiographical and confessional artwork, has fascinated audiences with her drawing, painting, sculpture, film, photography, neon text, and sewn appliqué. It’s this innocence that has driven Deadly Ponies Founder and Creative Director, Liam Bowden, to combine echoes of Emin’s works with the energy of heady nights at the fairground, and endless days at a holiday beach.
“I was first introduced to (Emin) at Tate Modern in London, and have since then been drawn to her gritty, thought-provoking artistic works. I love the contrast of the confessional pieces, paired with very playful materials with an innocent undertone. Her approach gave us the perfect palette to work from,” says Bowden.
Spring ‘23 hues bring together ivy, rockpool, nougat, and our signature python-print in Jellybean with ridges of flavourful lime. New silhouettes include Mr Ferris Midi, a medium shoulder bag with a zip closure (no risks of ruining your belongings from the zenith of the big wheel), two debuting Bellboys, Mr Bellboy Midi, a mini portrait-style tote and Mr Bellboy Mini, a compact crossbody bag.
Deadly Ponies pays tribute to its own heritage, with the new matte finish of their recyclable solid-brass hardware. The update is a return to classic Deadly Ponies chain detailing, with a nod to their ship-yard history.
Immersed in a playful palette across all unique and considered designs; Deadly Ponies is changing the game. Their Spring '23 collection is available from August 2023.
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Published: September 2023