Five minutes with Brendan Goodwin

We asked Brendan Goodwin to tell us a little about his business.

“Our family name, Goodwin, is synonymous with real estate in Auckland. Our lineage in this market spans four generations, 100-plus years and counting! It’s a history we’re truly proud of. Under our founder, my father Ashley Goodwin, who will celebrate 50 years in real estate in 2023, Goodwin Realty’s sales team was ranked #1 in New Zealand 13 times.

The team was also ranked in the International Top 5 (during our early affiliation with franchised networks).

“In 2011 we moved with the market. After 20 years operating in the franchise-led sales model, Goodwins re-emerged as an independent and specialist property management business. And for the past 12 years, thousands of Goodwins’ clients have trusted us to manage their beloved homes.

We currently have more than NZ$1.5 billion dollars of property under management in Auckland, and we’ve earned our reputation as the go-to agency for executive and international rentals.

“In 2022, Goodwins led the change once again. We’ve brought our property management credentials and vast collective sales experience back under one roof and relaunched as Goodwins Real Estate.

“We’re still family owned and operated, and we’re now a full-service agency that delivers to all our clients’ property investment and sales needs."

What do you know about our neighbourhood? How are sales in this area and who is buying?

“My Dad moved to Herne Bay when I was 15-years-old and he's been here ever since. I think it has been well documented that the market has been tough, but I recently sold a lovely property off market for clients in St Marys Bay as there is a shortage of quality stock in the market.

"Now, more than ever it is about your relationships in real estate. The easy days of just listing the property and having people lined up around the corner are gone. But there are people looking for quality homes.”

Any awards?
“I was just announced as a finalist at the national awards for REINZ Residential Salesperson of the Year - Rising Star. I was also the winner of Residential Property Management of the Year - Business Development Manager consecutively in 2019 and 2020.”

Do you work independently or with other agents?
“We definitely work in with other agents. I believe you have to in order to achieve the best results for clients. The recent off-market sale was in collaboration with another agency.”

What kind of advertising or marketing channels do you use?
“We are only just starting our first round of paid advertising with MediaWorks, a business, so readers will be starting to see our brand a little more. Up until now, we have just grown organically through referrals and word of mouth. When we were appointed as American Magic's property partner for the previous America's Cup held in Auckland, there was a press release which got a fantastic response. Similarly, when we were working with Amazon Studios shooting the 'Lord of the Rings' television series, that was also picked up in the media but we never had to pay for that.”

What gets you out of bed in the morning?
“I have two gorgeous children, Leila who is two and Jacob who is three-years-old. I also get to work each day with my wife and best friend Aleina. With skin in the game and being a family business, it's very personal for us. I also get to work with both of my sisters and brother-in-law, so it is a truly family run business with a team of 24. We're carrying on what my father started and we're proud to continue his exceptional legacy in real estate.”

Any favourite cafes and restaurants you enjoy eating in? Any local places you’d recommend?
“My favourites are Cocoro, Azabu and Mekong Baby.”

www.youtube.com/watch?v=nYNKNNPS0Go

GOODWINS, T: 021 278 7770, www.goodwins.co.nz

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Published: August 2023