Tuesday Label is excited to announce that it has a new home, with the reveal of its first flagship store in Ponsonby.
The New Zealand-owned brand has an incredibly loyal following around the country, and after eight years, designer Biddie is thrilled to be setting up shop on one of Auckland’s most iconic shopping strips,
“We’ve always had our sights on Ponsonby, and I’ve coveted the cute corner site for years! The wait for the perfect store was worth it – the space is so welcoming and inviting. The energy is incredible, the light is beautiful. It’s everything that TUESDAY is.”
The stunning new store has been designed to showcase Tuesday’s signature style – elevated, everyday pieces that make women feel confident, with the store’s opening coinciding with the launch of Tuesday’s eagerly anticipated winter range, The Varsity Collection.
The Varsity Collection came about following a trip to the States after lockdown last year, where Biddie drew inspiration from the classic USA College experience. A fundamental part of social culture, American ‘dorm life’ embraces a heady, spirited balance of going out and staying in.
This perfect balance inspired Tuesday’s autumn/winter season, where life fits in around the colder weather, and socialising is interspersed with nights rugged up on the couch.
The Varsity Collection features vintage-influenced tees with heritage graphic prints; easy, relaxed dresses to take you anywhere & everywhere; pants that perfectly strike the balance between comfy & cool; fun, snuggly knitwear for the sports sidelines; bold, signature suiting for smarter days, and statement coats to throw on and go.
Tuesday Label, 170 Ponsonby Road, www.tuesdaylabel.com
@tuesdaylabel
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