is Mother’s Day. Kiwi Artist, FLOX, has re-designed the iconic CADBURY ROSES box with her mum in mind.
Kiwi artist and businesswoman FLOX has redesigned the classic CADBURY ROSES packaging in dedication to her biggest supporter – her mum.
Released just in time for Mother’s Day, the limited-edition design box has been reimagined to say thank you to the women who have been there from day one for their children and to celebrate the special connection we have with them.
“Being a solo artist and businesswoman, and now a mother myself, I’m incredibly grateful to have always had my mum by my side to support me through all the highs and lows in life and business.
“Teaming up with CADBURY ROSES to create a limited-edition design for its much-loved gift box for Mother’s Day felt like the perfect way to thank her and acknowledge all the incredible mothers across New Zealand.
“My Tūī and Pūriri design is inspired by the unique connection with nature and the mutualistic relationship between our manu (birds) and their surrounding habitats, much like the ones we have with our māmās,” says FLOX.
As the first in her family to enter the world of art, FLOX leaned on her mum for support throughout her career. She adds, “even though our professional worlds are so different, she has helped me through the various challenges a business owner faces.”
“As women in business, sometimes we feel like we have to do everything ourselves, but that is just not the case. For Mother’s Day this year, I wanted to design something extra special to acknowledge all the special women in our life and the invaluable support they provide us.”
Nicola Robertson of Cadbury New Zealand says, “our mums and mother-figures support us through so much in our lives, from encouraging us to pursue our dreams, to helping us achieve them.”
“We wanted to find a way to honour them this Mother’s Day and FLOX’s iconic trademark native birds and flowers beautifully illustrated the natural connections we have with each other.
FLOX is a multi-talented Kiwi artist, businesswoman and mother and it’s been such a privilege to have been able to collaborate with her on this limited-edition design for our CADBURY ROSES box.” “We hope mums and mother-figures across New Zealand love it too.”
The CADBURY ROSES Mother’s Day limited-edition design box is now available alongside the classic CADBURY ROSES range in supermarkets, dairies and convenience stores.
CADBURY ROSES LIMITED EDITION DESIGN BOX 450g Box RRP $16.99.
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