Mums on a mission

New Zealand's first online luxury bed store - made in New Zealand and with a social purpose. Comfi co-founders, Vicki Eriksen and Susie Harris are offering a good deal for Easter. Hop on over to the Comfi Hub website and get two free luxury Comfi pillows, valued at $200.

Get in quick! Offer available only to their first 20 bookings. Book a private test drive of our beds or a personal consult with a sleep expert! You can find us at 347 Parnell Road. comfi.co.nz/pages/book-an-appointment

T: 0508 438 26634, www.instagram.com/comfi_sleep

Mums on a mission

They couldn’t quite understand why it was so difficult to find a well-priced, great quality, locally-made bed online. So they decided to dream big and fill this gap. Here they share their Comfi journey, from being best friends, to business partners and why this mission has become their joint 7th love child - 9th if you include their husbands.
You folks were friends first before you became business partners. Tell us how you met?
Susie: We met at the turn of the millennium in Gisborne New Year’s Eve 2000. Our husbands’ went to school together, and I went to Massey University and flatted with Simon (Vicki’s husband) many years ago.

Each of you have backgrounds in corporate, Susie in Marketing and Vicki in Human Resources, how has this contributed to you starting your own business?
Susie: Vicki has done my first performance review and I am, apparently, performing well, and Vicki is making good inroads with her monthly sales’ targets.

Comfi is a family business, how involved are your partners? What’s the dynamic?
Vicki: Partners? What partners? We are it and they are our fluffers!

How has being in business together affected or contributed to your personal relationship? Susie: It has brought us closer together, made us stronger and each other’s greatest advocate and supporter.

What sets Comfi apart?
Vicki: At it’s core, we want to make buying beds online easy, with a simple offering at an amazing price. We love how our beds are locally-made, with the best quality NZ wool and with sustainable materials. We have taken away a cumbersome, confusing uninviting bed buying process and turned it on its head. We also have a social purpose, something we’re both very passionate about. For every 5 beds bought we donate one sleep solution to organisations working with families in need. Good sleep is a basic human need; one that we all deserve no matter what our circumstances are.

Talk us through your bedtime routines?
Susie: Vicki’s phone switches off at 9pm, I can never get hold of her after that time. For me, no caffeine in the afternoon or sleep is not going to come easily. Both of us aim to be in bed by 9.30pm and get excited about hopping into our Comfi’s with a good book. Our husbands’ are still learning the importance of a good sleep routine.

Follow Vicki and Susie’s journey to shake up the bed-shopping experience over on the Comfi Instagram account. If you’re wanting to see for yourself, check out the Comfi site

comfi.co.nz/pages/book-an-appointment

T: 0508 438 26634
www.instagram.com/comfi_sleep