What is En Primeur?
En Primeur, known also as Wine Futures, is best described as 'getting in first'. En Primeur is an opportunity to secure a large range of wines from Bordeaux while they are still in barrel. By doing this you pay significantly less than waiting to see these wines on retail shelves, as well as having access to many wines that never make it onto retail shelves.
How does it work?
In the first part of the process, the wine experts make the wines available for evaluation from the châteaux producing them. Negociants then offer the wines to us for purchase. Glengarry has longstanding relationships with the best negociants in France and we have been offering En Primeur to our key customers for many years now – in fact we started offering En Primeur in 1982. When offers are made to us, we notify you (by email, phone, whichever you prefer). If you’re not in, you’ll miss out.
How much do I save and how long do I wait?
The savings are obviously different depending on the wines concerned, but you can generally expect to pay 50% less than what the wines would fetch upon their final release on the open market. In addition, you are not being asked to pay the full price up front. Payments are made in two installments. The first is later this year, the second and final is due on or before collection of the wines.
What are the advantages of securing wine in this fashion?
The benefits are many; the first is availability. Some of these wines are only available En Primeur, i.e. they will never reach the open market. Even if some of these wines do make it to the retail shelves eventually, the quantities available will be extremely limited. Secondly, with supply and demand in force, price is almost always well above that at which you would enjoy buying En Primeur. And you get some of the best wines in the world! It makes simple economic sense.
Glengarry Benefits
Within that French market, particularly at the upper level, Glengarry are very successful with our Bordeaux En Primeur offering.
We lead the market in terms of cases shipped and dollar turnover mainly through our loyal customers and our longstanding relationships with the best negociants; enabling us to offer the best wines in reasonable volumes, even in high demand years such as 2005, 2009 and 2010. The Glengarry En Primeur service has been running since 1982 with Joe’s first offer and we are able to offer the security of experience and expertise in this exciting and growing wine service.
With our longstanding relationships and our experience honed over 30-odd years, we are old hands at this, and once again we are making the commitment to ensure you the best service and advice, with Liz Wheadon travelling to Bordeaux in April to taste the new vintage during the primeur week. Follow her on twitter (#lizziewine) or our facebook and blog, aboutwine.co.nz.
Getting started
Glengarry has a dedicated website for En Primeur. www.enprimeur.co.nz Jump online and register today. (Liz Wheadon)
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