10 Jervois - in a league of its own.

An outstanding, world-class luxury apartment project with transcendent views, location, and quality second to none, 10 Jervois offers superlative city fringe living in the form of fifteen impeccably appointed residences.

The development is located on the corner of Redmond Street and Jervois Road in a prime Three Lamps position and in the heart of the city’s most vibrant suburb. Views across to the Sky Tower, Rangitoto and panoramic Waitemata Harbour are a given, and with Ponsonby’s world class dining and retail precinct sitting right there on your doorstep, you’re surrounded by the best that the city has to offer.

Three Lamps is saturated in New Zealand history, with the site previously occupied by the likes of the Ponsonby Hall from 1874 – 1911 and the very first Ponsonby Police Station from 1889 – 1970. Due to the historical nature of the much-loved suburb, care has been taken to adhere to the Auckland Council’s regulations at every touch point, and the resulting development will sit beautifully within its heritage surrounds.

Uncompromising quality and luxury will be seen in every aspect of 10 Jervois, with care taken to ensure that every moment spent while at home is peaceful, effortless, environmentally friendly and supremely safe. VIP and various onsite services maximise relaxation and enjoyment, while the lock-and-leave nature of the apartments means that you needn’t think twice about holidays overseas or long weekends away at the beach. And with a footprint befitting a luxury home, you can rest assured that space will never be an issue, with liveability also most definitely top of mind.

10 Jervois has been designed by renowned New Zealand architect, Daniel Marshall of Daniel Marshall Architects, who says: “Our primary objective was to create elegant urban living spaces within a contemporary architectural building, while still paying homage to the rich architectural heritage of Three Lamps. The interior of the building, arranged around an atrium, reflects a generosity of public space and an abundance of natural light, while the apartments themselves are spacious, with light and ventilation from both ends and large outdoor rooms, or lanai as they are known in Hawaii.”

Fully furnished with top of the line and internationally recognised appliances and whiteware brands, such as Miele and Gaggenau, residents will also enjoy premium extras like on-site housekeeping, a spa, cafe and pet-sitting services, for a life most definitely well lived.

“When DMA was approached to design this project, we were really excited to be able to work within such an iconic area,” says Marshall. “We first investigated the rich history of the Three Lamps area, with a view to understanding the historic tapestry of the streetscape. We worked closely with Adam Wilde, our heritage consultant, as well as with the Auckland Council heritage team. Having lived in various apartments through my life, I understood the shortcomings of many of them, so we strove to ensure all the apartments at 10 Jervois reflected a luxurious lifestyle. The terraces of each are conceived as outdoor rooms, allowing connection with the street scape and harbour views as well as the ability to retreat from the hustle and bustle of Jervois Road.”

Q & A With Daniel Marshall of DMA - www.dma.nz

How long ago did you start working on the concept for 10 Jervois?
We started working on it in February of 2022.

What was the initial brief?
There was already a scheme produced by another architectural practice that had kind of established the programme, but it was having problems achieving compliance with the urban design expectations required for a site this important. We were bought in as a fresh set of eyes and set about redistributing the original programme within a more sophisticated form. We wanted the pedestrian experience to reflect the history and established heritage of Three Lamps, so that drove the sculptural articulation of the façade with deep brick window and door entries and the set-back and more ethereal upper two levels. To enhance the interior experience we enlarged and enhanced the internal public spaces and arranged the apartments around a central atrium, which facilitated openings on the front and back of many of the apartments.

We hear that the council had high expectations about the location in terms of the development being a landmark statement – how did that effect things from a planning point of view?
As mentioned above, we worked really closely with the Urban Design team as well as the Heritage and Landscape teams at Auckland Council to get a good understanding of their expectations, and reflected those in our finished design. The people we worked with from Auckland Council were extremely proactive, which really helped us get to where we are now.

Did you work on the ground floor retail spaces as well, and if so, what sort of businesses do you hope they will attract?

Yes, it was important for us to present an 'active edge' to the pedestrian experience, both on Jervois Road and Redmond Street. It was a critical part of the design strategy to make the most of the corner site, so we have emphasised the corner experience in a direct homage to the old Ponsonby Post Office. So lovely to have the corner opened up as a retail environment. I think, because of the generous and elegant facade experience, the retail could be extremely flexible and would appeal to any number of high value retailers. Retaining the existing trees and providing a veranda provides a sheltered and alluring street environment.

Who do you see living in 10 Jervois?
The apartments would definitely appeal to those who appreciate luxury and gorgeous views, as well as a position close to - but not in - the CBD. It would be the perfect location for those who appreciate the ability to be able to lock up and leave at any point. (HELENE RAVLICH)

For more information on 10-12 Jervois Road please contact: Sherryl Todd on 021 222 6308. | www.10jervois.co.nz 09 360 9988 | sales@10jervois.co.nz HSP Development Ltd.

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