In huge news for the New Zealand-born brand that consistently knocks it out of the park both in business terms and product innovation, Emma Lewisham has launched exclusively on Goop by Gwyneth Paltrow.
The luxuriously natural, science-based skincare brand has launched with Goop as the retailer's first-ever New Zealand beauty brand, setting a new and exciting benchmark for both the retailer and the brand.
Emma Lewisham, the cult skincare brand that has gone global, has created a new vision of beauty through high performance, natural formulas and pioneering climate-positive sustainability initiatives. Grey Lynn, Auckland local Emma Lewisham launched her eponymous brand with a mission to create a positive impact on skin and the planet, and she has done all that and more. The very first product, the now award-winning Skin Reset Serum, proves scientifically backed and efficacious natural formulations can co-exist in a luxury skincare range
The brand flipped the traditional approach to formulating on its head by focusing on the physiology of the skin, determining how multiple ingredient combinations can work in synergy with each other to deliver superior results. Developed by scientists and physiologists with over 100 years of combined experience, its formulas are engineered with up to 30 meticulously chosen ingredients that are individually efficacious but work in combination to amplify each other to provide next-generation results.
A true pioneer in the circular beauty industry, the entire range is refillable and reusable through the Emma Lewisham Beauty Circle. In September 2021, Emma Lewisham was named the world’s first certified carbon-positive beauty brand under Toitū Envirocare’s Climate Positive Certification. The brand’s industry leading sustainability achievement garnered a personal endorsement from ethologist and environmentalist Dr Jane Goodall. Emma Lewisham achieved B Corp status in February 2022.
Founder Emma Lewisham stated, “We’re proud to be Goop’s first New Zealand brand launch in the company’s history. Since our brand’s inception, we’ve set out to create a new vision of beauty through product innovation and sustainability within the industry. Our launch across Goop will help Emma Lewisham reach new audiences globally. We’re so thrilled to embark on this new journey with Goop.”
Goop will be bringing to the US market Emma Lewisham’s hero SKUs, including the Skin Reset Serum, Illuminating Oil Cleanser, Supernatural Face Crème Riche (my personal fave!) and the Supernatural Face Oil.
Congratulations to the preternaturally fabulous Emma and her talented team, I can’t wait to see what they do next.
(HELENE RAVLICH)
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