With a real estate career of 16 years total, 14 years selling Ponsonby/Herne Bay luxury villas, Sue purchased a rural home in Matakana in 2014.
In 2020 she was pivotal in the start up of Ray White Matakana/Omaha founded by Ray White Black Group.
Now she lives full time in Matakana and sells rural, residential and lifestyle blocks. As she explains, “I've loved this transition; so many of the clients I know are coming from Ponsonby/Herne Bay into the region and this is a huge point of difference and strength I bring to my vendors.
"The region is full of artisan foodies, vineyards, small producers, markets and pristine rural and bush blocks as well as beaches and ranges. Matakana is now my primary home and I'm elated to assist others as they take their own journey north."
Why the change of location?
After Covid-19 hit the world in 2020, Sue spent eight weeks locked down in her Matakana rural home. "It was the longest time I'd spent there since purchasing the property in 2014. Up until then I was commuting back and forth to Ponsonby and living between the two locations. I started growing organic veges and herbs, changed my diet to mostly plant-based and slowed down for the first time in years. I then went on to practicing yoga and hiking with my dog and got super fit.”
"I'd also noticed that other Ponsonby/Herne Bay and surrounds locals were moving to the Matakana region. That's when a plan was hatched to open Ray White Matakana/Omaha.
"I had to giggle as one of my clients quipped the other day that Matakana is becoming 'North Herne Bay’."
What sort of marketing works best for you and your vendors?
"When we opened in 2020 we marketed ourselves initially by just getting cracking with listings and sales. I listed an estate on Omaha Valley Road that included the ex Vivian Art Gallery and we've not looked back from there. Now we’re established and have taken premises in the old Board and Batten location before you get into Matakana. It's a stunning space to work in and we frequently host local events for our customers and clients.”
What do you recommend vendors do to prepare their homes for sale?
"When a vendor is preparing to sell we offer an approach that covers not only what we provide as sales and marketing agents, but a raft of services that we tap into from our local community. From gardeners to stagers, declutter specialists, assistance with movers and trades. We have an ethos of the best preparation and presentation for each client and their home.”
Favourite Ponsonby café and restaurant?
"I'm still frequently in Ponsonby, catching up with clients and friends and Ive been a constant fan for years of Dizengoff, Bambina, Fish and Loaves and Bacio."
Any testimonials you’d like to share?
"After dealing with a myriad of real estate agents over nearly 20 years in the Matakana area it was a relief to have Sue as our agent. She was always positive, professional and quick with responses. Her diligence to get a good result and her energy was fantastic. We would highly recommend her as it was a pleasure having her as our agent.”
To talk to Sue: T: 027 279 9696, E: sue.hatton@raywhite.com
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