There’s an old adage in life, which notes that “it’s not what you know, but who you know.”
And it’s a cliché which certainly bears true when it comes to real estate marketing in the current market - where stock levels are below comparable historic periods for this time of year. The scenario is very much being illustrated at present through leading Greater Ponsonby real estate agent Blair Haddow of Bayleys Ponsonby.
Blair is bringing multiple stunning homes to market in February next year. However, members of Blair’s well-honed and extensive database are already being given an inside running on these luxury homes before they are to be advertised to the general public.
First up on Blair’s private database is a magnificently rebuilt and exquisitely renovated four-bedroom/two-living room north-facing villa in one of Grey Lynn’s most desirable streets, with double off-street car parking, and an inground heated saltwater swimming pool.
Next on the list is another four-bedroom/three-bathroom/two-living room north-west facing villa very close to Ponsonby Central, with two car garaging, and an inground heated saltwater swimming pool.
Rounding out the trio of exclusive viewing opportunities on Blair Haddow’s confidential contact lists is a four-bedroom/two bathroom/two living room north facing Ponsonby villa with off-street car parking for two vehicles.
Interestingly, Blair Haddow had sold two of the three properties several years ago and by maintaining regular communication with the owners/buyers over the intervening years he was front of mind for the purchasers-turned-vendors when it came time to bring the high-end dwellings back onto the market for sale again.
“All three properties are going to be marketed for sale by auction in February - unless sold prior - with full marketing campaigns beginning early in 2023 when people are back from their New Year holidays. However, buyers on my database have already been given the exclusive heads-up on the first of the properties coming up for sale, and eleven groups have been through the home,” said Blair.
Blair was in negotiations with potential buyers of the stunning dwelling as this edition of Ponsonby News was going to press, while the other two ‘sneak peek’ listings were being sent out to Blair’s database as the magazine was about to be distributed to its loyal readers.
The move to marketing properties in advance of them being publicly listed is just one of the latest innovative trends Blair has initiated lately. Normally accustomed to being a specialist in the Ponsonby, Herne Bay, St Marys Bay ,Westmere, Grey Lynn, and Point Chevalier locales, Blair has just conducted the successful sale of a luxury beach house in the Coromandel with another beachfront home currently for sale.
Both holiday homes are owned by trusted contacts of Blair’s, whose primary place of residence is in his city-fringe specialist area. However, displaying a high degree of expertise chiselled over more than a decade with Bayleys Ponsonby, Blair Haddow utilised the agency’s proven quality marketing systems combined with the professional services of an experienced real estate agent to get the deals signed off.
The multi-million-dollar Coromandel homes in Whangamata and Pauanui were in addition to Blair completely selling out all his Auckland listings over the last few weeks, including:
· 41 Vermont Street in Ponsonby – a long-term rental property which was bought at auction for $2.1 million as a renovation project
and
· 38 Dorset Street in Westmere – a totally renovated and remodelled ‘picture postcard’ 1940s bungalow which sold at auction for $3.85 million.
Blair says his recent run of successful sales reflected vendors taking on board his accurate pricing valuations – which were ultimately achieved through the auction process.
“There are always people looking to buy homes in Ponsonby, Herne Bay, St Mary’s Bay, Westmere, Freemans Bay, and Grey Lynn, and many of them are on my database. So homes in those areas that are marketed for sale at pricing levels reflective of where the market is currently sitting, are selling in line with vendors’ expectations,” said Blair Haddow.
“Being a local in the area myself, and specialising in this part of Auckland, I pretty much have my finger on the pulse of what is selling, and for how much, and what’s not selling, and why. That’s the value of working with someone who lives and breathes in the area they sell in.”
To join Blair’s database please, make contact with him on blair.haddow@bayleys.co.nz
www.facebook.com/BlairHaddowResidential
#blairhaddow #BayleysPonsonby #realestatemarketPonsonby #ponsonbynews #iloveponsonby #ponsonby #auckland #aucklandshippestrip #onlyponsonby #ponsonbyroad #Greylynn #freemansbay #westmere #ponsonby #hernebay #stmarysbay #archhill #coxsbay #westernsprings