French Country Collection was established back in 1987. We asked the team to tell us about their business.
Who launched French Country? French Country Collections was founded by Sonia Watts 35 years ago, born from her untold passion for interiors and beautiful things. Today her legacy continues with her daughters Vanessa and Stephanie running the business.
When did French Country open in Ponsonby?
Our head office and warehouse began operating on Pollen Street, Ponsonby in the late 80s. The opening of our trade showroom and outlet store soon followed. We opened our first flagship store in Jervois Road, Ponsonby in 2014.
What is the brand philosophy/values/culture behind French Country and has that remained the foundation or has it evolved over the years?
Our collections are inspired by the simple luxury of the French way of life, and our passion for creating homes made to be lived in, loved and shared. Enduring, timeless style and quality has always been a cornerstone value of the company, and this serves us well as we move into an era with sustainability as one of our key pillars. We want to ensure we are doing our best for the home we all share – the planet. This is front of mind in all our supply chain decisions – to reduce the impact on our home while we furnish yours!
35 years is an extraordinary milestone – what do you think has been the core contributor to this success?
Family is very firmly at the heart of our brand. Our story was born 35 years ago with a vision to decorate homes with pieces that you just couldn’t otherwise find. A lot has changed since then, but this founding premise has not. We continue to develop unique product that stands the test of time. Our products can be found in stockists across New Zealand and Australia all of whom share our love of timeless homewares. It is these longstanding partnerships and customers that have enabled our brand to flourish, and the reason French Country Collections can be found in homes across the country.
Do customers want similar or different things from 30+ years ago?
Our customers have their own well-developed sense of taste and personal style and come to us for that piece of furniture or finishing touch they know they won’t find anywhere else. Our customers love their homes and enjoy collecting pieces that will stand the test of time.
Has your product range grown over the years?
Our buying team are continually sourcing the globe for unique pieces that fit our brand values. We introduce seasonal collections throughout the year to surprise and delight our customers, however we have been selling some of our favourite ranges, such as Dragonfly dinnerware, La Chamba cookware and Embelli bed linen, for years.
How many people do you have on staff?
Our French Country family is made up of over 50 staff throughout New Zealand and Australia.
What do you love most about Ponsonby?
Our customers! Whether they live near or travel to visit us, we are very thankful for their support!
French Country Collections, 6 Jervois Road, Ponsonby, 34 Morrow Street, Newmarket, T: 0800 503 500, www.frenchcountry.co.nz
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