Finally we’re seeing a little sun of late, which for me is a reminder that summer is - maybe? I hope? - on its way and new sunscreen needs to go on the shopping list.
Whenever I’ve asked beauty experts – be they dermatologists, makeup artists or cosmetic surgeons – for their pick when it comes to anti-ageing skincare, they all agree that the most important thing you can do to keep your skin looking good well into old age is wear a sunscreen. Daily. No arguments, no forgetting on a cloudy day, no saying, “my olive complexion is a sunblock in itself”! Most last twelve months max after being opened too, so if you’re still got some sitting around in your beach bag or glove box from this time last year then chuck it - ASAP!
With all of that in mind, I was super excited to learn that Emma Lewisham has reformulated its high performance and protective Skin Shield SPF 30, the first product I ever used from the now-global brand after it launched a few years ago. Five years in the making, the new Skin Shield SPF 30 is updated in the best possible way, and it’s made its way straight back into my routine!
Founder Emma Lewisham says, “Formulating a broad spectrum zinc oxide UVA/UVB SPF 30 that is as efficacious as it is luxurious has been challenging, but we have been determined to create the perfect SPF because of the importance of this product to skin protection.”
“Our Skin Shield SPF 30 Crème offers our customers a synergistic complex of nine high-performing actives to protect the skin and promote an even skin tone while delivering all-day hydration.”
I was super impressed to hear that the company invests in independent batch testing to ensure each Skin Shield SPF 30 meets all international testing standards, and that it comes with a triple-action approach to skin rejuvenation and repair. Potent pink algae brightens the skin’s tone and reduces the appearance of pigmentation, also known as sunspots, while innovative Inula Helenium extract reduces oxidative damage and collagen degradation and protects from the imperceptible pollution our skin is subject to daily. Last up, next-generation hydrating hero Saccharide Isomerate locks moisture deep into the skin for 72 hours to lift and smooth the skin.
Designed to leave zero traces of a ‘white cast’ behind on all skin colours, the new Skin Shield SPF 30 is a benchmark mineral sunscreen, with 98 percent natural filters and a gloriously oil-free, radiant finish. I love that the formula’s powerful dual-action approach to hydration delivers a dramatic increase in the skin’s moisture too, which is proven to remain for up to 72 hours.
Plumped up, protected and happy skin? Consider me hooked. The new Emma Lewisham Skin Shield SPF 30 is available now, and should be making its way into your bathroom cabinet, STAT. (HELENE RAVLICH)
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