The home cleaner market is in for a good spring clean with the arrival of a sparkling new refillable plant-based brand called Fora.
Kiwi-owned and female-led, Fora has been specifically designed with the environment top of mind. Unlike most cleaning products which are full of toxins and housed in single-use plastic, Fora harnesses the power of plants to effectively clean the house without compromising the planet.
Co-founders Nanette Marshall and Louise Wakefield have spent the last two years working on Fora, ensuring that the formulas were 100 percent effective and safe. “Our aim right from the start was to develop a product that cleaned the house without costing the earth,” say the pair. “Traditionally, fossil fuels are extracted from the planet to create plastic bottles, filled with toxic chemicals along with a whole lot of water and then transported around the world for sale. Fora disrupts the industry by calling that linear business model into question. Where do those plastic bottles go? What is the impact of extracting those fossil fuels? What is the impact of transporting all that water around the world? What is the impact of those chemicals on our homes?”
Encouraging circularity, Fora offers a lightweight sachet of powdered cleaning solution with a beautiful reusable bottle. Simply empty the sachet into the forever bottle, add water from your very own tap, et voila - you have an all-natural cleaning solution designed to be refilled, over and over again.
Made in New Zealand, all Fora products include non-toxic and naturally derived ingredients. Each solution is refreshingly free of artificial dyes, colours or harmful chemicals. Solutions are vegan and cruelty-free, the long-lasting forever bottles are made from aluminium and can be infinitely recycled, and the refill sachets can be cut up into small pieces and composted at home.
Fora launches with two hero products, the first a multi-purpose cleaner that works to effectively remove dirt, grease and grime from your kitchen and other surfaces around the home. The second product is a bathroom cleaner, tackling soap scum and leaving all areas of your bathroom sparkling clean. Fragranced with essential oils, the subtle blend of eucalyptus and mint gives a fresh, crisp scent.
Looking forward, Fora is working to introduce additional products to expand its cleaning range throughout the home.
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