Natalie Edeson feels like Ponsonby and Grey Lynn are like her second home.
For the last 20+ years she has worked in the area as a hairdresser, so her face is very familiar to so many, however in the last few years things have definitely changed.
After being forced to take on a new direction due to health issues, Covid-19 and the growth of her and husband’s picture framing business, Natalie has now sold her salon to become the full-time face and co-owner of Homestead Picture Framers in Henderson.
Many will know of Homestead. It has been a thriving business for well over 40 years. In 2019 Richard and Natalie Edeson took over the business to let the owner have a well deserved retirement. They previously had businesses in Ponsonby, Herne Bay and Newmarket, so to bring the city vibe out west was a brilliant decision.
Homestead has always been renowned for reasonable prices with high standards. All of the staff are highly experienced and can frame anything from the most valuable artworks to university certificates, as well as object boxes, canvases, needleworks and sports jerseys. There really is not much that they can’t display to make into your latest artwork and with all the knowledge the team has they are always up for a challenge to create your own bespoke frame.
If you have an idea that feels impossible to achieve, these are your go-to guys to make it a reality. They have even had to frame Dan Carter's signed underwear, so no job is too small!
Working with an abundance of artists in both New Zealand and overseas, as well as many of the well known galleries using Homestead, they are rated as the No.1 framer by many. They are fast and efficient, using the highest quality archival products.
The team in Henderson are friendly and helpful and offer the best advice possible with a range of quality frames, matt boards and different glass options to suit whatever you are framing.
Always looking to expand, Homestead now offer a scan, retouch, digital print and artwork capture service, from old photos and posters to fine art prints. Homestead also has a pickup and delivery service for their corporate and gallery customers.
Check out the website www.homesteadpictureframers.co.nz or visit them 100 Railside Ave, Henderson.
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