A boutique custom made signet rings store, the first of its kind in New Zealand, has opened on Ponsonby Road in Auckland.
The store, Custom Signet Rings by Benjamin Black, has replaced its sister brand, Black Matter Jewellery, to meet a growing demand for personalised signet rings.
Co-Owner, Benjamin Black (Master Jeweller), says the store is unique to the New Zealand market and has grown throughout the global Covid-19 pandemic. “Signet rings have been around for centuries, and have made a tremendous comeback in recent years. We initially developed an e-commerce website so people could order custom signet rings online, which has been incredibly popular.”
Since then, signet ring sales have increased from 15% to 30% of our entire business revenue, despite last year’s lock downs and subsequent strain on the economy.
Many of our customers are based in Auckland, so it made sense to take the business to where the people are. It’s the only physical store in the country specifically dedicated to providing custom made signet rings.”
Based at 182 Ponsonby Road, in the old fire station, Custom Signet Rings by Benjamin Black is a gallery where people can view a range of styles, shapes and metals. “Coat of arms, family crests, monograms and logo engravings are the most popular, however we can also create unique, one-of-a-kind engravings. People can visit the store to get ideas and inspiration while also placing their custom order,” says Black.
Black, who co-owns award-winning jewellery brand Benjamin Black Goldsmiths, alongside his partner Amy Cunningham, says every individual ring is handcrafted in Nelson. “A signet ring is an heirloom piece designed to stand the test of time. We handcraft every ring from our workshop in Nelson in solid precious metals - sterling silver, gold or platinum - ensuring they are made to the highest quality, so they can be worn and loved for generations.”
Custom Signet Rings by Benjamin Black is open now at 182 Ponsonby Road, T: 09 546 9137, www.Customsignetrings.co.nz
#customsignetrings #ponsonbynews #iloveponsonby #ponsonby #auckland #aucklandshippestrip #onlyponsonby #ponsonbyroad #Greylynn #freemansbay #westmere #ponsonby #hernebay #stmarysbay #archhill #family #friends #benjaminblack