Based in Grey Lynn, Flo Clothing was established in late 2015 with a goal to create connectivity to child poverty and to do something about it.
Over 300,000 children in New Zealand live in hardship, and they are less likely to leave school with university entry qualifications.
Flo are selling a number of shirts, ranging from $45 - $48 depending on the style, with profits from each sale going to help kids in need. Currently, they’ve partnered with Eat My Lunch, an initiative set up by Lisa King and award-winning chef Michael Meredith, to provide fresh and healthy lunches in schools for children who cannot afford their own. To date, they’ve provided almost 200 lunches in both the Auckland and Hamilton areas.
Flo was founded by Joseph Harawira, who previously served in the New Zealand Defence Force and now, besides operating the clothing line, works for the NRL, mentoring athletes on the junior elite pathway. (GEORGE SHIERS)
FLO CLOTHING, 9/28 Williamson Avenue, T: 021 034 3691,
www.flo.kiwi