Laurinda (Loobie) Sutcliffe tells Ponsonby News how her brand started out.
This is Loobie’s Story, a collection that lets you tell your own unique and ever changing story.
“Loobie’s Story began at my dining room table when a moment of nail biting serendipity saw my husband, Brent Sutcliffe, sell his menswear business at the very same time that I found myself let go from the fashion business that I had worked at as creative director for twenty years.
“Along with being out of a job that I had loved, I was heartbroken to think that I would no longer be travelling the world for my work. I love venturing to exotic locales, seeking out luxury experiences, that are a little off the beaten track and returning with a head full of creative ideas.
“But fate had other plans. Brent decided it was time to venture into womenswear and with my new business partner’s encouragement, I found myself on an inspiration trip to Europe and Asia with a simple brief: to dream up a new collection.”
And now, many years down the track, with the world a very different place, we present our new collection which has been inspired by the stories that make us who we are.
AW22 Folklore Collection
Folklore: the traditional beliefs, customs, and stories of a community passed through generations by word of mouth. At Loobie’s Story we speak through our creativity, through the collective voice of colour. Colours are our words, and these colours form patterns. The resulting prints evoke feelings, memories, and stories. This is Loobie’s Story, and she has something powerful to say.
Love is always in the details – sumptuous and decadent this season as we navigate a new world, forging new paths, seeing through fresh eyes, listening to what is important, and feeding our souls. Nods to Bohemia, Victoriana, and the Renaissance art movement are found in delicate high necks with frilled picot edging, textured smocking on bodices and yokes, metallic braided trims, piping and embroidered motifs on our new suiting and velvet jackets - ensuring that every garment demands a second glance.
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Published 4 March 2022