It feels like you’ve been here forever. What’s the back story of Thread Design?
Thread Design started from our Grey Lynn flat way back in 2001. To begin with we were primarily a wholesale business distributing to numerous homeware and linen stores throughout New Zealand, but with the GFC of 2008 many of our key stockists closed down and that’s when we decided to open our retail space here on Richmond Road. There weren’t many other retail stores around here back then, mainly grocery and food stores, we were the only homeware store. We love that it’s become such a homeware hub.
We’ve heard Kiwi women spend more on linen than any other nationality. Is this your experience?
Not quite sure if that’s true but we do have an incredibly loyal customer base when it comes to our bed linen. After 20 years we still have customers talking about the Thread Design linen they bought when we first started. Our customers love our sheeting fabric; it’s the same crisp cotton as the day we started and once you’ve slept in it, nothing else compares.
We notice you sell more than just linen. Tell us more about what’s on offer.
Thread Design is our linen brand, but alongside our linen we sell a wide range of furniture and homeware products from rugs, ceramics, a mix of New Zealand made and imported furniture, kitchen, dining and bathroom accessories, jewellery and fashion.
Some of our key ranges include local brands: Ashley & Co, Gidon Bing ceramics and Sophie accessories as well as international brands: Armadillo rugs, Hachiman Japan and Zone Denmark to name just a few.
Where do you manufacture your range?
We design and make the majority of our bedding locally. We would like to make everything here but there are some things that physically cannot be produced in New Zealand such as our printed collections; New Zealand doesn’t have the machinery to digitally print onto natural fibres.
Anything else you’d like to tell us?
We love to support local artists by collaborating on new printed collections including our latest Stella range which was designed with the creative duo, Walker & Bing. Right now we are working on our Autumn Collection - another exciting collaboration with a talented Auckland based artist. Stay tuned. We think you’ll love it!
THREAD DESIGN, 274a Richmond Road, T: 09 360 1361, www.threaddesign.co.nz
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Published 4 March 2022