Ponsonby’s newest baby retailer has arrived, offering innovation and style to parents and parents to be.
There is nothing that conjures up an image of royalty quite like a Silver Cross pram. One of the oldest nursery companies in the world, Silver Cross is a quintessentially English brand that has been making buggies since 1877. If you stroll past Silver Cross’s newest retail store on Pompallier Terrace you will find one of the world’s most exclusive baby pushchairs - known as the “Rolls-Royce of prams” displayed for all to admire and appreciate the hand crafted perfection.
The Silver Cross story started in 1877 when William Wilson wheeled out the world’s first coach built ‘baby carriage’ from his Yorkshire workshop in Leeds, introducing a unique idea that would change parenting forever. This leading British nursery brand has much to celebrate with it’s first ever New Zealand store opening, and recently celebrating their 140 year anniversary, marking a significant contribution to the baby care market, spanning across three centuries.
The luxury pram is quite popular in the UK. In fact, the royal family have been patrons of it for decades - from King George VI to today's Duchess of Cambridge. Generations of parents have given their children the best start in life with prams, pushchairs, car seats, nursery furniture, and bedding bearing the trusted Silver Cross name.
More than ten million babies have enjoyed their first views of the world from the comfort and safety of a Silver Cross pram. Loved by royalty, celebrities, and families worldwide, the brand is firmly established as a household name due to its commitment to meeting the changing needs of modern parents.
The recently opened Ponsonby Store range includes prams, travel systems, strollers, nursery furniture and car seats.
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Published 4 February 2022