Bonjour and Kia ora! Coveted French furniture brand Ligne Roset is expanding its presence within the New Zealand market with the launch of an exclusive Auckland showroom.
For more than five decades, the brand has amassed worldwide domination; appearing in homes of the discerning design devotee in all corners of the globe – from Europe, Asia, America, Australia and even here in Aotearoa.
Yet despite New Zealanders’ love of the product, never before has it made a foray into the Kiwi market as a stand-alone brand – a venture Ligne Roset New Zealand Managing Director, Matt Dickson is thrilled to bring to the table.
“Ligne Roset has made its mark across the world with more than 200 exclusive stores and 600 retail distributors,” he says. “So to bring a dedicated presence to Auckland is a significant step, not just for the growth of the brand, but the calibre of furniture that New Zealanders now have access to. We look forward to contributing to the beautifully furnished homes across Auckland and Aotearoa.”
The Ligne Roset brand harks as far back as the 1860s, where it grew from humble beginnings making wooden parasols and has paved a solid reputation for its contemporary and sleek designs that don’t compromise on comfort and functionality.
It catapulted into global success in the early 1970s with the launch of the now famous design of Michel Ducaroy’s Togo sofa. The soft folds of fabric enveloping the foam structure were inspired by a tube of toothpaste, and it remains one of the brand’s most popular designs, selling over 25,000 pieces globally each year.
For more than 160 years, Ligne Roset has remained a family owned and operated business, with the fifth generation – the original founders’ great-great-grandsons – now at the helm. Ligne Roset’s Export Director for Asia Pacific, Bernard Vinson, says its presence down under reflects how the brand continues to grow from strength to strength.
“Ligne Roset has flourished amid the Covid-19 pandemic as people look to invest in beautiful pieces for their home,” he says. “The demand has been so great that we have needed to increase staff numbers and have established an internship programme where we mentor workers on the craft of luxury furniture making.”
Auckland born-and-raised Matt has a background in furniture retail and loyalty marketing, ensuring Ligne Roset is in safe hands as it makes its solo debut in New Zealand. Beside him in both business and life, is partner Monica Tischler; the pair live in Freemans Bay and welcomed their first child together – son, Jude – in June this year.
The Ligne Roset Auckland showroom is set to open early-to mid-August 2021 at 299 Great North Road, Grey Lynn. On display will be an extensive range of lighting and accessories, and living and dining furniture from the 2021/22 collection, including Ducaroy’s coveted Togo settee.
Other firm favourites are the Prado sofa by Christian Werner, Ploum sofa by R. & E. Bouroullec, Pumpkin armchair by Pierre Paulin and Pukka sofa by Yabu Pushelberg. The selection of outdoor furniture will arrive in time for our 2021 summer.
Viewing by appointment is available now; see ligne.nz or call T: 09 393 5636 for more information. Follow Ligne Roset New Zealand on Instagram and Facebook: @lignerosetnz
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Published 6 August 2021