Circular fashion @ Moral Fibre

Good fashion never dies; it finds a new lover. We’re not martyrs but we give a damn
about fashion.

 What if all the love you have for fashion went around and around so your favourite garments can be loved by others and you end up loving other people’s favourite pieces from fashionistas to designers and nobody is screwing up the planet by dumping clothes into landfill? You’ll earn fifty percent of the profits of everything we sell.That’s circular fashion for you!

And what if all this fine circular goodness of amazing fashion gives back to charity:

Welcome to Moral Fibre. Fashion’s never been so smart (and sexy) where preloved and new sample garments are bought and sold, and proceeds support others.

About us: Moral Fibre is founded by us, Jane Farr and Lissette Mayson. We’ve both been in the fashion industry for over twenty years. We’ve spent a lot of time in Asia, and we’ve seen some stuff!

18 months ago we both hit big life challenges. Lissette was diagnosed with breast cancer and Jane left a secure job after fifteen years to dive into her own fashion dreams. We thought 2019 was a tough year and then COVID hit in 2020. Being forced into lockdown we both spent some time thinking about what was important to us, to others.

That’s when we came up with Moral Fibre. If we could reduce what gets thrown out, give back to some solid charities, and see amazing garments loved and worn by different people then we decided that’s one hell of a business model.

Reading the UN’s Global Priority #12 - The Sustainable Development Goal, helped us build and develop Moral Fibre.

Lissette Mayson
Vintage redesigned up-cycling is her thing. Her bespoke vintage and recycled leather jackets combined with vintage embellishments are collector items and they literally turn heads down the street. Lissette has worked in the fashion industry and used to run her own labels, so she knows about making a garment last. Lissette’s friends called her ‘The Ferret’ for her uncanny ability to find the best things in retro stores.

Jane Farr
Throughout her career, Jane’s always been on the hunt for threads nobody else can find running a business that bought high-end fabrics and selling them to the New Zealand designer industry. Jane’s deep knowledge of the industry and serious fabric finding skills gives Moral Fibre its backbone - dressed up in a shimmering retro jacket, no doubt made by Lissette.

Just like leaving a party, the best time to pass on clothes is when you’ve had your fill but it’s not the messy end. So, when you’re ready to share your favourite pieces, or find something fabulous just for you, come and see us. Hours: Monday - Saturday 10.30am-5.30pm, Sunday 11am-3.30pm.

MORAL FIBRE, 63 Ponsonby Road,

Insta: @moralfibrestore FB: moralfibre

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