Juliette Hogan has opened the door to a new Ponsonby Road store, showcasing her summer 2018 collection.
The store was designed by Juliette herself, alongside Nat Cheshire, with the fit-out managed by interior designer Pip Maxwell. New Zealand design is showcased in the space with furniture from Simon James and fixtures by Mark Antonia. The space is at once modern and inviting with oak accents lending warmth and a salon feel.
The bright and spacious new store is just a short stroll along the street from the original Juliette Hogan store. The original character filled corner site served the business well over the last 11 years. Juliette reflects fondly on a time when the workroom was run from the space above the store, and she was living a stone’s throw away in her first apartment on Collingwood Street.
As the business grew over the past decade, the JH workroom was moved to Mt Eden, and the upstairs space was then converted to a showroom for the brand's bespoke bridal service. While it has been emotional to say goodbye to a location that has been such an integral part of the brand (and designer’s) history, the new location at 182 Ponsonby Road certainly reflects the luxury and detail that Juliette Hogan is now synonymous with.
Discover the new Juliette Hogan summer collection in its new Ponsonby location at 182 Ponsonby Road, www.juliettehogan.com