Bryan Hughes, CEO of Wai Ora Lakeside Spa talking about the history of his "baby", The Wai Ora spa... he has also created a brand ALITE, which includes a "medicine" soap exported to the UK for the British Psoriasis Society...Retailing at only NZ$9.50, it includes the famous mud from nearby Hellsgate, his other business...along with Mud and Milk, the soap includes the extract of Rose, named the Timatae (Smith in Maori)...Helena Rubinstein once attempted to purchase the rights to the mud. Bryan and his colleagues carefully considered the offer but decided against selling! Smart move, I'd say! www.waioraresort.co.nz