‘Venice Vending Machine’ seeks to present and promote emerging and already established artists during prestigious art events, while opening
a dialogue with the audience about the value of art in our society.
The project travels to prominent artistic sites worldwide, responding each time to a different theme, determined by the place where it exhibits.
Drawing from her live art background, Morena opens the dialogue to the audience by posing the question: “How do you value art?”
All the art works become equal and the 'buyer' decides a value by giving a symbolic offer in exchange for a token, without knowing which art piece they will receive, after an exchange about art and why we need art in our society.
The Venice Vending Machine is an ongoing project that invites future collaboration around our world.
All of the effects in the images by Sarah Strong pictured have been created in real time during the process of taking the photographs.