Style with Purpose: New Zealand Designers Join Forces for Breast Cancer Research

This summer, Breast Cancer Cure has teamed up with 18 of New Zealand’s leading fashion designers for the biggest "Tees for a Cure" campaign yet. Among the designers involved are iconic Ponsonby designers moochi, Tuesday, Karen Walker, Kathryn Wilson, and STORM, each creating exclusive tee designs for the campaign.

“We are all impacted by breast cancer in some way during our lives. Everyone has a deep and personal story, and being able to support the cause is important to us. Our tee design serves as both a visual celebration and a powerful statement. It highlights the importance of unity and diversity, offering a hopeful reminder that together, we can make a difference,” - moochi.

The campaign offers a stylish way to give back, with all proceeds funding vital breast cancer research in New Zealand. These tees, ranging from bold statements, classic looks or something playful, make thoughtful Christmas gifts and must-have summer wardrobe pieces.

"Breast Cancer Cure has been TUESDAY’s chosen charity for many years now, and collaborating with them on the Tees for a Cure campaign is a highlight in our calendar. The positive energy this campaign brings is a joy to be involved in; you really can feel it through the imagery they capture. And of course, the results are truly life-changing. I’m incredibly proud of our partnership, and being able to design something specially for this cause always feels like the best work we can do," says Biddie Cooksley Tuesday Founder & Designer.

Breast cancer impacts an overwhelming number of New Zealanders, with two lives lost to the disease every day and a new diagnosis occurring every two to three hours. Every contribution makes a difference in the battle against breast cancer, and purchasing these tees is a meaningful yet simple way to support the cause.

“This campaign brings together fashion and purpose,” says Sonja de Mari, Breast Cancer Cure CEO. “By purchasing a tee, you’re directly supporting crucial breast cancer research.

The designers supporting this years campaign are: Bendon, COOP, Cooper, Curate, Federation, Hailwood, Karen Walker, Kathryn Wilson, Kowtow, Moochi, NYNE, Repertoire, Stella + Gemma, STORM, Taylor, Trelise Cooper, Tuesday, and Yvonne Bennetti.

Tees are available for pre-order until November 10th 2024 with delivery in mid-December. Get ready to support fashion with a purpose!

Pre-order your favourite design today: www.breastcancercure.org.nz/teesforacure