Nestled in the heart of Hokianga in the Far North, is the quaint township of Rawene.
With its brightly painted heritage buildings, Rawene boasts several businesses to include, cafes, an art gallery, and a car ferry service that takes you to the north side of the harbour. Rawene is also home to The Station Boutique.
The Station Boutique owner, Tina Lalande, says she had been working in retail for over 30 years when an opportunity came along to open her own store – something she had been pondering for a long time. In 2021, Tina opened The Station Boutique in a building that was originally built in 1957 for the Rawene Voluntary Fire Brigade. She says it seemed right to call the store The Station Boutique.
For Tina, the focus is stocking natural products and garments made with natural fabrics. She believes it’s a better choice for one’s health and for the health of the planet. With a range of skin/body care products by Nude Kiwi in Nelson and Nudi Point in Kaitaia, all are natural and a couple are organic. The range covers skin care for all ages and skin types from medicinal oils to moisturising body butters. Testers are available.
The all-natural clothing range includes labels MaryKate from Sydney, with lovely vintage silk and cotton garments and Australia-based VeraMay fashions whose entire range is designed and made in Italy, with fabrics milled in Italy. Also, Namaskar Wearable Arts whose garments are made in India, but the textiles are sourced from New Zealand, Australia, India and Nepal. The fabric prints are designed by artists, so the runs are limited.
Tina has her own label, ElenaPia, named after her mother. Tina says, “It can take me a week to complete one garment and I only work with natural fabrics, sourced from New Zealand suppliers and fabrics from Europe. I sew for the plus size as it is difficult to purchase plus sizes in beautiful fabrics at a reasonable price. Each piece is one off. I love fabric and I love colour and flowers.”
There is something different in every corner of the boutique from jewellery to stunning pieces of true vintage fashion, menswear and shoes, cushions and glassware and amazing pots and plants.
Tina says, “The store is a peaceful space to be in, surrounded by bright colour and amazing aromas. Customers come in for that reason and, once inside, they’re in awe with the prettiness and unique style of the boutique. It’s a place to talk, to laugh and smile, to feel sad and then smile, to feel at ease to try products and always welcome to buy.”
When in Rawene take advantage of the 20% off coupon instore or shop online with Code: SAVE20 www.inatthestation.co.nz
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