For one of the city’s top performing real estate agents.
Notching up an impressive catalogue of multimillion-dollar house sales in the Ponsonby, Herne Bay, Grey Lynn, Westmere, St Marys Bay and Freemans Bay suburbs over the past decade has created an interesting career challenge for one of Auckland’s leading real estate agents.
High profile Bayleys Ponsonby salesperson Blair Haddow said that numerous deals he has brokered in the $3 million - $7 million price bracket have, for some people, somewhat pigeonholed him as being a ‘specialist’ in that sector.
Blair recently caught up with a woman whose home he sold several years ago, but had just relisted her dwelling for sale with another real estate agency. When Blair questioned the vendor on why she chose another agency aside from Bayleys, he was surprised by her response… that she thought Blair now only focused on uber-luxury homes worth considerably more than her humble abode.
However, Blair Haddow is keen to point out that the reality is far different from the perception when it came to his proven residential property sales skills and resulting reputation carved out over 15 years.
“I don’t want to be known for only selling high-end homes. I’m just as committed to selling an $800,000 apartment in Grey Lynn or a modernised two-bedroom ex-state house in Westmere as I am to selling a designer $7 million executive level residence in St Marys Bay,” confides Blair.
“For me, it’s not solely about what price bracket a listing falls into, it’s about achieving the best result for the vendors or my clients, no matter how much their home is worth – whether that’s a six-figure sum, a seven-figure sum, or in some cases even an eight-figure sum.
“The same commitment and enthusiasm are allocated to marketing and selling any and all of my listings, no matter how much they are worth – using the proven and trusted sales programmes and methodologies which Bayleys has honed over some many years in the business.
“My specialty, if you could call it that, is more geographically based rather than price tied. While I have sold homes on the North Shore and Eastern suburbs, my real forte and knowledge is the Auckland Inner-West suburbs of Ponsonby, Herne Bay, Grey Lynn, Westmere and St Marys Bay and Freemans Bay.”
Local knowledge, combined with a data-rich database of potential buyers, has enabled Blair Haddow to successfully conclude two sales with other real estate agencies in the past few weeks.
A husband-and-wife couple whom Blair sold a Herne Bay home to recently, were in the Bayleys auction room supporting their daughter who was bidding to buy an Inner-West Auckland home. When the daughter’s top bid failed to secure the dwelling, Blair chipped in and brought to the trio’s attention a two-bedroom unit listed for sale with another real estate agency.
Unaware of that opportunity elsewhere in their preferred locale, the parents and daughter trusted Blair to organise a viewing ahead of a fast-looming deadline sale. Realising time was of the essence, Blair immediately swung into action, facilitated a viewing within hours and subsequently helped formulate an offer which was duly successful.
Similarly, Blair recently stitched together another successful deal involving yet another competing real estate agency, where he introduced one of his database to the opportunity of purchasing a three-bedroom home in Grey Lynn.
After taking his client through the home in the morning, Blair Haddow put forward an offer in the afternoon on behalf of the client, and the deal was subsequently concluded by the close of business.
“It’s about doing the best thing for your customers. I’m not too precious as to ‘ring fence’ my database,” says Blair. “I spend hours and hours every week studying and noting what properties are on offer with all agencies in my Auckland Inner West ‘patch’.
“So, if there’s nothing I’m currently selling which appeals to those buyers on my personal database, then I can focus on filling their needs in other ways and suggest other options which they may not be aware of,” he said.
As Auckland rolls steadily through towards spring, Blair Haddow and his Bayleys Ponsonby team are preparing the promotional and advertising material for a rush of new listings set to come onto the market in October and through into early November – with vendors confident of selling their Auckland Inner-West homes at auction in advance of Christmas.
(Blair Haddow)
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