A new, state-of-the-art clinic has opened in the heart of Ponsonby.
Award-winning beauty and skincare expert Rubywaxx has opened a new, state-of-the-art clinic in Ponsonby.
Located in the iconic All Saints Shopping Centre, the trusted brand's new Ponsonby clinic operates alongside Rubywaxx Grey Lynn, located within RE-AB health and wellness studio.
Tailor-made from top-to-toe, the bespoke interior, designed by renowned Auckland design studio Material Creative, is clean, uncluttered, inviting and – most importantly, says owner Deb Barham – unpretentious.
"This aspect was crucial to us when considering the look and feel of the space," she says. "We didn't want it to feel intimidating or unwelcoming, that's just not us. We're all about helping everyday men and women look and feel their very best."
Rubywaxx Ponsonby boasts three custom boutique rooms: two easy and accessible spaces solely dedicated to fast and efficient daily grooming (think waxing, shaping and tinting), while the third is dedicated to a more elevated offering of microblading, cosmetic injectables, IPL and bespoke facials.
Founded in 1997, it’s understood Rubywaxx was the first beauty clinic in Auckland to offer an express waxing service, with a '15-minute Brazilian or its free' promise, which still stands today, 27 years later.
It all began nearly three decades ago with entrepreneur Ruby Francis, who remains a much-loved leading beauty therapist at Rubywaxx. Ruby saw a gap in the market for an express waxing service and opened several Rubywaxx clinics around Auckland in the early 2000s. The premise was a fast, efficient and specialised waxing that catered to busy women.
Over time, the business became hugely successful, gaining awards and recognition as specialists in the practical side of beauty therapy and daily grooming. Registered nurse and cosmetic injectables specialist Deb took over the clinics in 2017.
"I was after a challenge and always had always dreamed of running my own business," says Deb, adding that it was an enormous learning curve taking the reigns of a beloved Auckland beauty therapy brand.”
And while Rubywaxx is more popular than ever, the journey certainly hasn't always been easy.
"Three years into owning Rubywaxx, Covid hit, and it affected us and all close-contact businesses enormously. And while navigating the years during Covid from a business perspective was really tough, we're so incredibly pleased to be not only operating as normal again, but thriving,” explains Deb.
“Was it scary opening a new clinic? Absolutely! We have a fantastic, tight-knit team of beauty therapists and I know we're really great at what we do. Despite that, it's always a bit nerve-wracking to open a new clinic.
"It feels a bit like the first day at school. But the feedback has been far beyond what we could have ever imagined, the Ponsonby community has really welcomed us with open arms, and the support has been fantastic. We're just so grateful.”
Deb hopes this new era for Rubywaxx will continue to see the business go from strength to strength, as the go-to destination for affordable and accessible, everyday grooming.
RUBYWAXX, 14/282 Ponsonby Road, T: 09 354 3549 and 2 Selbourne Street, T: 09 302 1294, www.rubywaxx.co.nz. @rubywaxx
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February 2024