Welcome Max Ponsonby

Max Ponsonby is a dream come to life. In a 'you asked, we listened' fashion, we’ve finally found our home in the heart of Ponsonby, and we’re so excited to be here.

With a proud history as a leading women's fashion brand in New Zealand since we opened our doors in 1986, we've created products tailored to the style and values of the modern Kiwi woman.

Fostering a mindset of slowing down, we encourage women to invest in pieces that will remain in their wardrobe for years to come and as women ourselves, we understand what makes up the perfect wardrobe bringing a fresh and mindful approach to style and lifestyle. We believe style isn’t worn – it’s lived.

For us, it all starts with purpose – making sure the garments we create for you are not only for the present moment but for every part of your life.

Driven by the common belief that nature knows best, we’ve made it our mission to reduce our impact and protect what we value most: our planet, with its natural beauty and the people who we share it with. With pieces that are kinder to the earth, purposely using natural, sustainable and high-quality fabrics, our consciously designed garments are made to love and last. From organic cotton basics to premium fabrics you can wear from day-to-night and night-to-day, discover your new wardrobe staples that will keep their place in your wardrobe from this season to the next.

Arriving in the neighbourhood just in time for summer, discover collections including ‘Can’t Live Without’, featuring timeless staples consciously designed to wear now and cherish forever and our Best Dressed Guest collection with ready-to-wear pieces fit for any occasion.

With community being a huge part of who we are, together in collaboration with talented local New Zealand artisans, we’ve curated a collection of lifestyle products that undoubtedly deserve a spot at the top of everyone’s wish list. From fine handmade jewellery by Silver Linings Collection and Love Winter, ceramics by Claybird Ceramics and Lil Ceramics, and unique additions for your next summer soirée including Apostle Sauces and Six Barrel Co. Soda’s, we’re making the art of gifting easy.

International brands also feature in the Ponsonby boutique including Levi’s denim, Brixton hats, Pottery for the Planet ceramics and The Horse leather goods.

Whether you're a Ponsonby local or a weekend wanderer, come say hello to us at our new home on Ponsonby Road (next to Mexico).

MAX, 164 Ponsonby Road, T: 09 359 8563, www.max.co.nz

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Published: November 2023