For over 14 years, Ecodure’s mission has been to bring New Zealanders beautiful flooring with cutting edge functionality, that is also greener and more sustainable.
Tirelessly hunting out the coolest new flooring, they bring market-leading solutions to our country that European and American markets enjoy as standard.
As an independent business, Ecodure is unwavering in its focus on innovation, often being the first to introduce products to the New Zealand market. Containing some of the world’s best flooring solutions, Ecodure's select portfolio is predominately offered direct from manufacturer to customer. No middle man, no fuss – just a quality end-to-end experience for homeowners, designers and development specialists alike.
Ecodure owner Nic Blackie says the niche business suits her to a tee after having made a career out of driving independent businesses in both the sport health and real estate industries.
“We don’t want to be the biggest, we want to do a better job for a smaller number of clients,” she says. “Our customers know we operate efficiently and are always on the lookout for unique solutions that raise the bar.”
One example is the recently launched DuracoreSilent, a highly specialised subcategory of Ecodure’s flagship brand Duracore, and an absolute market leader in terms of acoustic flooring. It reduces sound transfer between floors by unprecedented levels, while eliminating the need for additional underlays, messy glues and the costs associated with these steps. It is waterproof, hard wearing and the oiled-oak look and feel is indisputably beautiful.
Another recent addition to the portfolio is Swedish-designed Bjelin. In line with Ecodure’s focus on sustainability, this real wood flooring brand uses patented technology to produce floors that are three times stronger than traditional wood floors and yields 10 times more flooring from the same amount of timber. The result is a much stronger dent and water-resistant surface that never needs to be sanded, making the floor cost-effective while minimising the environmental impact.
“These are exactly the types of flooring solutions that we’re able to bring to New Zealand that represent the philosophy behind Ecodure,” says Blackie. “Smarter flooring, that is stunningly beautiful and remains affordable. I’d encourage anyone thinking flooring to pop across the bridge and see for themselves – we’ve got a neat little showroom in Albany and we'd love to show you around.”
Monday to Friday, 9.30am–3pm; Saturday, 10am–1pm. Or by appointment outside normal operating hours.
Ecodure Flooring, Unit B, 4 Titoki Place, Albany, T: 0800 ECODURE or T: 489 3602, www.ecodureflooring.co.nz
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Published: November 2023