Much Moore’s Newest Ice Cream Drop Scoops Up a Spoonful of Nostalgia
Remember that sweet, milky magic left at the bottom of your cereal bowl? Much Moore has captured that taste and feeling – and frozen it. Introducing Much Moore Cereal Milk ice cream: the brand’s latest limited-edition flavour, available now in New World, selected PAK’nSAVE stores, and Four Squares across New Zealand.
This bold new drop blends creamy cereal-flavoured ice cream with crunchy cornflake clusters and white cookie pieces – a nostalgic nod to Saturday mornings, spooned up in a seriously indulgent 2-litre tub. But like your favourite childhood cartoon, it won’t be around forever: Cereal Milk is available only until October.
“We love flavours that make people smile,” says Marcus Moore, Managing Director and Head Ice Cream Maker at Much Moore. “There’s something special about that last slurp of cereal milk – it’s simple, joyful, and instantly nostalgic. We’ve turned that into something you can scoop, savour and share.”
From Memory to Masterpiece
Developed over several months, Cereal Milk was inspired by a family member in New York who shared how popular the flavour was becoming in the US. After trialling multiple versions – including some serious R&D to perfect a cornflake texture that wasn’t too crispy or too soggy – the team landed on a recipe that hit the sweet spot.
“Some flavours come easy – others need a little magic to get just right. But once we tasted this one, we knew we had a winner,” says Marcus.
A Kiwi Brand That Knows How to Scoop Attention
Much Moore is New Zealand’s most awarded ice cream manufacturer for the past two years, operating out of its Glenfield factory. Family-owned, flavour-obsessed, and proudly local, the brand has been quietly scooping joy into Kiwi freezers for over 30 years. It’s also one of the few major ice cream brands on supermarket shelves that remains 100% New Zealand-owned and made.
Limited-edition flavours are released only a few times a year – designed to surprise and delight loyal fans. And after the success of Easter’s Hot Cross Bun flavour and now Cereal Milk, it’s safe to say these seasonal scoops are trending like hype drops in the freezer aisle.
Whether you’re reliving Saturday mornings or reaching for a midnight snack, Cereal Milk is one scoop you don’t want to miss.
Available now – while it lasts.
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