The Anzac biscuit is a beloved tradition in remembrance of the enduring ANZAC legacy. This April, Subway® plans to honour the Kiwi classic by giving back directly to veterans.
In partnership with The Royal New Zealand Returned and Services’ Association (RSA) and true to the traditional recipe, Subway® has launched a limited-edition Anzac biscuit baked to golden perfection.
More than just a delicious treat, the Subway® Anzac biscuit gives back to veterans and their families, with proceeds from every biscuit sold supporting crucial programs run by the charity.
RSA’s National President Sir Wayne Shelford says Subway’s fundraising will go directly to the National Poppy Trust: a central fund used to provide support directly to veterans in need, funding anything from house repairs, accessibility improvements, medical treatment and mental health support, through to helping to alleviate financial hardship for veterans.
“The RSA delivers much needed support to New Zealand’s veterans of military service and their whānau. Because we’re not funded, we are reliant on donations to deliver our support services across the country.
“We are incredibly grateful for the opportunity to partner with Subway this April. Their Anzac Biscuit promotion not only raises the profile of our veterans and their sacrifices, it helps raise critical funds that will be used to directly support them.”
Staying true to the iconic recipe, Subway’s Anzac biscuit features the classic combination of golden syrup, oats, and coconut, baked to perfection with a crisp edge and soft centre.
Subway Managing Director for Australia and New Zealand, Shane Bracken, says this initiative is a meaningful way to give back to those who have served.
“The Anzac Biscuit is more than just a classic Kiwi treat – it symbolises remembrance and respect. We knew we wanted to do something special to pay tribute to the mateship, courage and resilience our ANZACs stood for. Through our partnership with RSA New Zealand, we’re ensuring every biscuit sold contributes to real support for veterans and their families.”
“This April, we want our guests to know that by purchasing an Anzac biscuit in one of our restaurants across the country, not only are they enjoying a delicious treat, but they can feel good knowing they are also giving back,” Mr Bracken said.
The Subway® Anzac Biscuit is available for a limited time from 7 April to 4 May 2025, or while stocks last.
NZ: Baked fresh in-house daily, the Anzac biscuit is joining Subway’s iconic cookie cabinet for a limited time. Subway’s recipe pays homage to the classic Anzac biscuit, combining its signature crisp edges with a soft, delicious centre.
White Chip Macadamia Nut Cookie contains tree nuts. All cookies and baked goods may contain traces of tree nuts and peanuts.
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