When money is tight and the pressure is on, it’s often the little things that can really break the bank. Shaving is one of these pressure points.
BarberShopCo has been keeping its customers looking sharp at its 23 stores across the North Island since opening in 2015. Being at the coal face of keeping face, they get customers in the chair offloading so have firsthand knowledge of where people feel the burn – turns out it’s the wallet and the face!
Adam Johanson comments, “It is no secret that times are tough so we’re innovating our offer to save our clients $6m in the next year alone. We’ve made the call to offer our Earnest Empire four pack of premium cartridges free with every haircut from 10 June for the foreseeable. This is not a promotion this is our ongoing commitment to helping our customers look good, feel great and save*. The average cost for a comparable four pack of razor blades was recently surveyed at $31.62 across major grocery and pharmacy retailers - a tipping point for many.”
The Earnest Empire precision cartridges are a six blade tool, utilising European steel and with an open back design for easy cleaning this is a premium shaving solution. An Aloe and Vitamin E infused lubricating strip provides a smooth shave. These are available to purchase online or in our stores for $16 for four. We are strong advocates for you’ve got to spend money to make money and you have to give to get so we are doing both because after 10 years in the business we need to stay ahead. We are putting our own money into this because we believe in making a positive contribution and if you can’t remember the last time you changed your razor blade you’re setting yourself up for a rough finish, nicks, cuts, ingrown hairs and even infection.”
All customers need to do is download the app, join the virtual Q and get a haircut. You can download the app for free at the Android or iTunes stores. Buy a razor handle (one off at $16) and each time you get a cut you’ll get a new pack, free. Johanson continues “If our customers end up with too many blades then that’s the perfect chance for them to be generous and look after sons, brothers, friends or anyone that shaves really!”
Take the pressure off the shopping bill, keep the face looking sharp and visit your local BarberShopCo. Spread the word.
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