Much-loved Australasian activewear brand LSKD is set to open its fourth New Zealand store at Ponsonby Central, Auckland, on 30 August, marking its second location in the city following the successful launch of its Takapuna store in November 2024. This expansion follows the brand's recent openings in Christchurch and Mount Maunganui, which drew over 900 and 630 community members respectively, some even camping outside the day prior to the store openings.
The new Ponsonby Central store aims to bring LSKD's high-quality, functional sportswear closer to the vibrant Auckland community. LSKD's CEO and Founder, Jason Daniel, expressed enthusiasm about the brand's growing footprint in New Zealand, stating, "We're excited to connect with our Kiwi community in Ponsonby and continue to inspire people to be 1% better every day. This new store is a huge part of our mission to create spaces where our community can connect, experience our products first hand and be part of the LSKD culture."
LSKD's journey began with Daniel's passion for BMX freestyle and motocross, earning him the nickname 'Loose Kid’. From humble beginnings selling T-shirts and stickers trackside, the brand has evolved into a globally recognised activewear powerhouse, surpassing $100 million in sales and establishing a growing retail presence across Australia, New Zealand and the USA.
The Ponsonby Central store will offer LSKD's full range of high-performance activewear designed to support sports, fitness and everyday adventures. To celebrate the grand opening, LSKD plans to host exclusive events, including a tights and shorts swap initiative that encourages the community to trade in pre-loved activewear for brand-new LSKD pieces. This initiative, part of the brand's Project Earth programme, emphasises sustainability and was a standout success at previous store openings.
In addition to the swap, the community can look forward to limited edition, Auckland-themed merchandise, special promotions and in-store surprises. LSKD remains committed to hiring locally, supporting New Zealand athletes and fostering an active lifestyle culture. Inspired by legendary Kiwi teams like the All Blacks, the brand incorporates values of teamwork, resilience and leadership into its operations, even training staff with insights from the bestselling book ‘Legacy’ by James Kerr.
The Ponsonby Central store opening signifies LSKD's ongoing commitment to the New Zealand market, with plans for further expansion in the future.
LSKD Ponsonby Central Store Opening:
Date: 30 August
Location: Ponsonby Central
Doors Open: 8.30am
