No Ugly, the New Zealand brand on a mission to rid the world of ugly ingredients, ugly stress, and ugly health, has launched SALTY™ — New Zealand’s first range of still, clean, isotonic electrolyte drinks in a convenient 500ml can.
Crafted for rapid hydration during or after sustained, strenuous exercise, SALTY™ is available now in Berry, Citrus, and Watermelon, with Blood Orange joining the line-up soon.
Unlike most electrolyte products that overload on sodium or sugar, SALTY™ delivers smart salts — not salt bombs. Each can contains a precise balance of the five key electrolytes lost in sweat — sodium, potassium, calcium, magnesium and chloride — in an isotonic formula designed for fast absorption and zero gut drag.
“World-class athletes told us they wanted smart salts, not salt bombs — something still, low-sugar, easy on the stomach and fast to absorb,” said Aaron Taylor, No Ugly Founder.
“We designed SALTY™ to be isotonic and balanced, so you can push longer without the slog. It’s been batch-tested to meet the real-world needs of both elite athletes and everyday weekend warriors.”
“We designed SALTY™ to be isotonic and balanced, so you can push longer without the slog. It’s been batch-tested to meet the real-world needs of both elite athletes and everyday weekend warriors.”
The product was first developed to meet the hydration demands of Anna Bramley, New Zealand’s own World Women’s 40–44 Hyrox Champion, who was fuelled by No Ugly on her journey to winning her division at the Hyrox World Championships in Chicago this year.
“SALTY™ became my not-so-secret weapon in training and competition,” says Bramley. “It’s the only electrolyte drink I’ve used that doesn’t upset my stomach and keeps me performing at my best — especially in endurance events where hydration balance is everything.”
Why SALTY™ is Different
- Still & Clean: No carbonation, no burps, no bloat — just smooth hydration on the go.
- Isotonic by Design: Osmolality between 250–340 mOsm/L for optimal absorption (Berry 302, Citrus 314, Watermelon 309).
- Five-Electrolyte System: Balanced levels of Na 223 mg, K 500 mg, Ca 111 mg, Mg 47 mg, Cl 346 mg per can.
- Low Sugar, Low Calorie: Less than 2.5 g sugar per 100 mL, with clean carbs from maltodextrin to support sodium–glucose co-transport without the crash.
- Regulatory-Ready: Meets FSANZ Standard 2.6.2 for isotonic electrolyte drinks — rapid hydration during or after at least 60 minutes of strenuous physical activity.
‘’Most electrolyte sachets spike sodium and osmolality, slowing gastric emptying — the cause of what’s called gut drag. SALTY™ keeps the formula balanced, isotonic and still, helping the stomach stay settled and the hydration fast.’’ States Sarah Walter, No Ugly Food Scientist.
The brand’s growing stable of athletes now includes Anna Bramley and Alyssa Lawson, a 16-year-old New Zealand Junior Champion swimmer who recently competed at the Junior World Games, alongside national partnerships with the Ocean Swim Summer Beach Series, NZ Volleyball National Beach Championships, and the Running Events Half Marathon Series — each featuring the “Salty on Ice” recovery pool experience.
No Ugly’s latest creative shoot with LA-based photographer Kate Grewal captures the product’s confident, unapologetic edge — reminding fans that“being a little salty” isn’t just a mood, it’s a mindset.
Every SALTY™ can also features a QR code that links to Liberty, No Ugly’s AI-powered Lifestyle Assistant, offering personalised health insights, hydration tips, and wellness support.
Flavours & Availability
- Berry: Juicy strawberry–blueberry blend.
- Citrus: Lemon-lime with a grapefruit lift.
- Watermelon: Fresh, clean and lightly sweet.
- Blood Orange: Coming soon.
SALTY™ is available in 500 mL cans at key retailers, gyms, and online at nougly.nz.
