That’s why Woolworths is offering something fresh (and delicious) this year.
This Valentine's Day, Woolworths is offering a unique and practical twist on the traditional flower bouquet. The "Fresh Bouquet" is a lovingly arranged bouquet of fresh basil, tasty tomatoes, and spaghetti – a beautiful gesture that's also a beautiful meal.
- Woolworths sells over 50,000 bouquets in Valentine’s week, around 10 times the number of a normal week
- Roughly 75% of flower buyers on Valentine’s Day are male - the majority of these men only purchase flowers once a year!
- Red roses outsell other flowers by 2 to 1 during Valentine’s week
- Bouquet sales on Valentine’s Day itself are 15 times higher than on a normal day
The Fresh Bouquet will be available for free in limited numbers at Woolworths Metro Albert Street on February 12th, and at Te Komititanga Plaza on February 13th and 14th, between 3:30pm and 6:00pm.
Speaking on the food-quest, Ryan McMullen, Woolworths’ General Manager of Fruit and Veg, says, “At Woolworths, we’re all about fresh and we’re keen to see what people think of our new Fresh Bouquet. We’ll be listening closely and if there’s good feedback on this limited-time offer- you might just find a new type of Bouquet in your local store next Valentine’s!”.
When & Where:
- Wednesday 12th February - 4:30pm to 6:00pm at Woolworths Metro Albert Street
- Thursday 13th February - 3:30pm to 6:00pm at Te Komititanga Plaza, CBD
- Friday 14th February - 3:30pm to 6:00pm at Te Komititanga Plaza, CBD
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