A celebration of craft, provenance and the very best of Aotearoa
New Zealand Fashion Week (NZFW) has today announced an exciting collaboration with Auckland's
acclaimed bakery and hospitality brand Daily Bread, bringing an elevated, chef-led food experience to
the event when it returns to Shed 10 from 17–22 August 2026.
The collaboration reflects a shared philosophy between two proudly owner-operated New Zealand
businesses built on craftsmanship, creativity and an unwavering commitment to quality. Just as New
Zealand's leading designers transform premium materials into garments with purpose and longevity,
Daily Bread approaches food with the same respect for provenance, local producers and meticulous
execution.
Together, NZFW and Daily Bread will celebrate the makers, growers, artisans and creatives who continue
to shape contemporary Aotearoa culture.
"We're thrilled to welcome Daily Bread to New Zealand Fashion Week,
Liam Taylor.
" says NZFW Executive Director
"The most authentic partnerships are built on shared values, and this is exactly that. Fashion and food
are both expressions of creativity, craftsmanship and storytelling. Daily Bread's commitment to local
producers, exceptional quality and genuine hospitality mirrors the values we champion through New
Zealand fashion. Together we're creating an experience that feels unmistakably Aotearoa, celebrating the
incredible talent and expertise that exists right here at home.
"
Leading the culinary direction is renowned New Zealand chef Tom Hishon, co-founder of Daily Bread and
formerly of Kingi and Orphans Kitchen. Known for championing seasonal ingredients, local suppliers and
refined yet approachable dining, Hishon will oversee the hospitality experience across the week."We're excited to bring Daily Bread and an elevated food experience to New Zealand Fashion Week this
year,
" says Hishon.
"I believe there are many common principles and threads we share together with our local designers,
creativity, craft and utilising the natural resources around us to create a narrative that is unique to this
part of the world.
"
Guests can expect two distinct Daily Bread experiences throughout the week:
A dedicated Daily Bread Pop-Up Café will welcome visitors into the precinct with exclusive pastries
created especially for NZFW alongside signature Daily Bread favourites, Coffee Supreme coffee, All
Good plant milks, Liquid Lightning juices and a selection of special event-only offerings.
Beyond the café, the wider food and beverage programme will be curated by Hishon and the Daily Bread
team, delivering a hospitality experience that extends far beyond what guests would traditionally expect
from a fashion event. Across the week, guests can expect a menu of thoughtfully curated dishes, from
Daily Bread Hot Spelt Pretzels with whipped goat’s cheese & hot honey, to Fiordland Wapiti croquettes
and artisan charcuterie plates. In the VIP Lounge, the offering steps up to include separate day and
evening menus, including an afternoon ‘high tea’
, a daily Te Matuku oyster hour, post-show desserts and
plenty of Champagne to boot.
The hospitality programme brings together some of New Zealand's leading culinary and events talent,
including celebrated NZ chef Tom Hishon, event manager Lauren Grima, whose experience includes
both Melbourne Fashion Festival and Australian Fashion Week, hospitality creative Al Keating, beverage
direction from Dave Horan and Good Spirits with a dedicated cocktail activation, Daily Bread Brand &
Marketing Manager Tessa Wilson, and many familiar faces from the Daily Bread team led by Robbie and
Donnie.
The partnership reinforces NZFW's commitment to championing New Zealand excellence across every
aspect of the event, from the runway to the dining experience, showcasing the creativity, craftsmanship
and collaborative spirit that define modern Aotearoa.
New Zealand Fashion Week takes place at Shed 10, Auckland, from 17–22 August 2026.
