For many of us, jewellery is more than something we put on. It’s a ritual. An act of intention that begins and ends our day. That moment when you put on your favourite necklace or slip on earrings you wear every day—it’s grounding, almost instinctive.
This feeling sits at the heart of BY TONIN, a jewellery house founded in New Zealand by husband and wife Carlo and Mia Tonin. “The pieces we wear every day become part of who we are,” says Mia. “They’re there through it all, through love, joy, challenges, and the little moments that make us who we are.”
BY TONIN is made for these daily rituals. Their pieces are elevated yet accessible—timeless, effortless, and comfortable—moving seamlessly from work to yoga, dinner, or a special occasion.
“Our designs are purposefully simple, but each detail is intentional,” says Mia, who personally designs every piece herself. “We want every piece to feel like a small ceremony, a moment to pause, a reminder that you are seen and ready to step into the world.”
The founders see jewellery as a part of life’s everyday moments.Soft edges and classic forms make each piece easy and comfortable to wear, while the thoughtful design ensures it feels special.
Their debut collections, Bel e Viv and The Heritage, reflect this philosophy. Bel e Viv, named for the founders’ mothers, features lapis lazuli paired with BY TONIN’s signature honeycomb motif. The Heritage Collection celebrates clean lines and timeless silhouettes, designed to complement everyday life.
“The pieces you wear become little keepsakes of your life,” Mia reflects. “They can remind you of where you’ve been, celebrate where you are, and be there as you step into what’s ahead.”
Discover BY TONIN at bytonin.com—thoughtful, intentional jewellery designed for the rituals you return to, again and again.
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