Vegan cheese pioneer Angel Food is expanding beyond vegan cheese into chilled plant- based ready-meals.
There are four varieties in the initial range: butter ‘chicken’, korma, lasagna and a tofu bowl.
“We had so many meal ideas it was hard to narrow it down!” says Angel Food founder Alice Shopland. “But we settled on these four because they’re so delicious and they’ll suit a wide range of people and occasions. Our aim is to strike a great balance between healthy and indulgent – so they’ve got plenty of vegetables, fibre and protein, but they’re also super-tasty.”
The meals are available now in the health chillers at 75 Woolworths stores.
Angel Food was established in 2006 and was the first commercial vegan cheese brand in Aotearoa New Zealand.
“Angel Food’s mission has always been to make plant-based eating easier and more appealing for more people,” Shopland says. “As well as ingredients like our cheese alternatives, customers want full meal solutions – either because of busy lives or because plant-based cooking is new and feels a bit challenging.
“It’s always exciting launching new products, and launching into a new category is even better.”
At a time when some plant-based products and brands are being quietly withdrawn from shelves, Angel Food is doing the opposite.
“People aren’t turning away from plant-based eating, but they’re insisting the food taste good, feel familiar, and fit real life,” says Shopland. “After nearly two decades of talking with our vegan, allergy and flexitarian customers, we’re confident that well-made, flavour-led meals that make every day eating easier are exactly where the category is heading, and that’s why we’re investing in ready meals now.”
For further information contact Alice Shopland: alice@angelfood.co.nz
