Hailwood Tee Celebrates Love LOCAL

An exciting Kiwi collaboration sees the release of Adrian Hailwood’s LOVE LOCAL tee for Localist this month.


The LOVE LOCAL t-shirt series will see ongoing collaborations with local designers and artists creating unique limited edition designs. The Hailwood t-shirt release this week is the first in the collector’s series.


“We asked Adrian to create whatever he wanted to represent loving what is local to you,” says Localist General Manager Christina Sayers Wickstead. “We wanted a motif that celebrated localisation over globalisation, for New Zealand. Other than that, it was a totally open brief.
“Adrian delighted with his unpredictable graphic of a black and white NZ native Kea on grey marle - a truly Hailwood take on capturing the spirit of localism. We love because it is so in keeping with the Hailwood animal print signature but has a New Zealand personality all of its own.”


Adrian explains: “I came up with the idea to use the Kea as he is a cheeky bird but also an endangered species. I was relating this concept back to local businesses in terms of the way people are shopping online these days from overseas retailers, thus making local businesses somewhat endangered.


“It’s really important for people to support local businesses and be aware of the impact online shopping has to their local community.”


The collector series t-shirts are a special Hailwood price of $58. (Value $100). To be one of the first to proudly wear your support for LOVE LOCAL on your sleeve on a limited edition Adrian Hailwood t-shirt, visit www.shop.localist.co.nz and buy now!