New Amplify kombucha: Brewed with taste in mind, every time

Kiwis can now enjoy a consistently tasty sparkling drink alternative thanks to the launch of Amplify kombucha, a refreshing and uplifting organic fermented tea.

Amplify kombucha (pronounced kom-boo-cha) is a new offering from Frucor Suntory. Batch brewed at a purpose-built craft brewery in Sydney, the Amplify recipe follows a traditional fermentation process that originated in ancient China.

Brewed using all natural ingredients including water, organic sweetened tea and a SCOBY (symbiotic culture of bacteria and yeast), Amplify kombucha is fermented for approximately four weeks, before it is flavoured with all natural and organic flavour extracts.

The result is a delicious, sparkling, live cultured drink, that is naturally low in sugar – less than one quarter teaspoon per bottle. Ben Walkley, Amplify’s Kiwi brew master, explains why Amplify is different to other kombucha brands.

“When it comes to choosing a kombucha, we believe people shouldn’t have to compromise on taste. While we appreciate the acquired tangy, vinegary taste of many kombucha brews, we wanted everyone to fall in love with kombucha’s gut-loving goodness and spent two years perfecting our brew. The result is Amplify’s smooth, clean, rounded finish and no bitter after taste.
Walkley says because Amplify kombucha is traditionally fermented, uses all natural and organic ingredients and is low in sugar, it is a great drink choice for those seeking to develop healthier habits. It’s also a refreshing option for those looking for an alternative to an alcoholic drink in the evening – an ideal choice for those thinking about signing up for Dry July.

“Amplify kombucha is brewed using a traditional method of fermentation where the SCOBY uses sugar as a ‘food source’. This means sugar in the sweetened tea is consumed during the brewing process, leaving a naturally fizzy drink that is very low in sugar.”

Amplify kombucha is available in three tantalising flavours. Raspberry Lime combines sweet and flavourful with sharp and tangy to leave people feeling refreshed and ready for action. Ginger Lemon is the perfect balance between fiery and sour – brilliant for quenching a thirst by the pool or settling a stomach. Amplify Original is kombucha in its most natural form and the distinct taste of this fizzy fermented tea can only be described as truly original.

Amplify Kombucha is organic, gluten-free, vegan, dairy free, paleo friendly, and contains no artificial flavour, colours or sweeteners. Available now in supermarkets, service stations and select cafés nationwide.

www.amplifybeverages.com