After three years owning fashion store Muse Boutique in Newmarket, Olivia Vincent decided to extend her offering.
Muse Boutique was founded almost 23 years ago by Jo Gould and Madeline Healy, and a second store felt like the right step for Olivia once she had settled into her role as the new owner. “I worked with Rufus Knight on renovating our Newmarket store, and this gave me the confidence to open a second space.”
The store’s location is enviable, next door to Allpress Coffee and Bambina, with lots of foot traffic, especially on the weekends. "We love how our customers bring their families, dogs, children and friends in. That’s the best part about Ponsonby Road, there’s a great community here. Everyone’s always strolling past or out to enjoy a coffee in the sun.”
The corner site makes the most of the sunlight, which floods in through glass fronted bay windows. Olivia’s team regularly transforms the window display by working with local artists. Open Monday - Saturday 9.30am - 5.30pm; Sunday 11am - 4pm.
MUSE, 264 Ponsonby Road, T: 09 378 8850, www.museboutique.co.nz