Founders Megan & Jeremy had virtually no cash, but they did have Megan’s food genius, organic industry lineage and serious food health knowledge.
And, a lot of determination. As the couple explain, "In eight years we’ve built Little Bird Organics into an internationally loved brand. We’ve helped establish the rise of the modern healthy food movement in New Zealand, won acclaim for our Unbakery cafés, and learnt an incredible amount whilst keeping a firm grasp on our values.
"Little Bird now operates 2 innovative, healthy, organic cafés in Auckland, an e-commerce website and a dedicated 600sqm manufacturing facility (and head office) where we currently produce over 20,000 units of delicious little bird product per month.
"We employ 65 wonderfully loyal and clever staff and spend every day making the best quality organic, plant based food possible, which also happens to be free from gluten, dairy, soy and refined cane sugars.
"Little Bird’s profile now extends internationally with its reputation for high quality healthy food and innovation. We have 86,000 Instagram followers (+ 34,000 on Facebook). Our first cook book secured publishing deals in Australia, the United Kingdom, the United States and Germany. Our second book was released by Penguin Random House in September and has made the Top 10 list in NZ (non-fiction).
"We are excited about the opportunities ahead for the Little Bird. Our goals are to become an established and significant player in the FMCG market, both locally and in international markets. in response to significant demand we are also planning to expand our cafe offering to other locations and in doing so continue to help put truly healthy, plant based whole food further into the mainstream. Invest in the Future of Food."
Malcolm & Melanie Rand, founders of Ecostore have become investors and are now on the board of Little Bird.