Grey + Wild Kids Concept Store opened its doors on Mackelvie Street in August this year. It is an independent, multi-brand kids' store, run by husband and wife team Jackie and Marcin Kulak.
Grey + Wild Kids Concept Store opened its doors on Mackelvie Street in August this year. It is an independent, multi-brand kids' store, run by husband and wife team Jackie and Marcin Kulak.
The Ponsonby store is its second outlet, after achieving phenomenal success with the first store, which opened on Hurstmere Road in Takapuna, December 2015.
They offer a beautifully curated collection of clothing, shoes, interiors, books, toys, cards and accessories for children from birth to 14 years. All in a stylish, minimalistic setting and everything in store is of the highest quality. Grey + Wild supports local and international independent designers, believing quality is key when selecting items for their stores.
When Jackie and Marcin moved from London to Auckland with their two sons, Toby 9 and Finn 7, they noticed there wasn’t very much well produced or uniquely cool kids' clothing on the market. “The kids' brands that seemed to dominate in New Zealand were very cheaply made and barely withstood a couple of washes. We all know how heavy kids are on their clothes, so to us it made sense to put them in items that could hold up to that.” They also love to see kids embracing their own style and sporting unique items that become really loved by the children themselves. “We have kids coming in wearing items they have purchased in store two years earlier and they still look like new.”
Grey + Wild stocks over 40 independent labels from all around the world, many of which are exclusively available in its New Zealand stores, stocking also popular Scandinavian brands like Mini Rodini, Bang Bang Copenhagen and I dig Denim. It has a fantastic selection every season from popular ready to wear labels, Munster Kids and Little Horn, which both go up to 14 years and are perfect for pre-teens. It is one of the only stores in Auckland to carry the full Kip & Co. kids' bedding range (and beanbags too).
Due to popular demand Grey + Wild has recently increased its offering to include footwear and now has a great shoe selection. Brands include Pretty Brave, Vans, Salt Water Sandals and Dr Martins. Sizes range from new born up to youth size four.
Grey + Wild Ponsonby opened its doors for the first time on the 12 August with a combined opening party, an exclusive launch of Auckland-based kids' label Band of Boys Spring/Summer collection. The event was a huge hit. They served French martinis and monogrammed cookies to Auckland’s finest fashion and mummy bloggers and the kids were kept entertained with an artist offering temporary tattoos.
At Grey + Wild you will find virtually anything you might need for the little ones in your life, the perfect gift for a birthday or baby shower, stylish children’s interiors, or cool summer or winter pieces to update their wardrobes.
GREY + WILD, Ponsonby Store - 9/130 Ponsonby Road (entrance on Mackelvie Street), T: 09 360 6295,
Takapuna Store - 8 Hurstmere Road,T: 09 489 4925, www.greyandwild.com