Local Ponsonby mum Jane Sundstrum is behind the launch of Girl + Boy, a new baby brand selling an infant sleep sack that offers a unique alternative to swaddling.
Girl + Boy's new inbetweenie™ is a range of unique muslin and cotton sleep sacks, suitable for babies up to one year old.
Based on the simple concept of a safe, soft boundary, the inbetweenie™ keeps little hands and arms covered so your baby stays cosy through the night. The fully enclosed design controls the startle or moro reflex and allows babies to find their fist and self soothe. It offers enough room for babies to naturally stretch out their hips and safely expand their chests with sufficient movement for them to safely roll on to their front and backs again.
The inbetweenie™ range comes in two weights: extra light; which is made from a feather-fine cotton and is TOG rated at 0.2 and original muslin; a double weight muslin fabric, which can be used for most of the year simply by adding or removing layers of your baby's clothing.
"The inbetweenie™ is a beautiful, uncomplicated solution that will help your baby sleep safely and comfortably," says Jane.