Nights out in Ponsonby have the potential to be even more fun with Heineken’s launch of a new app that surprises users with exclusive offers, rewards and experiences sent straight to their smartphones.
According to Taylor Green, Heineken New Zealand Marketing Manager, Heineken LIVE is a platform that celebrates what makes New Zealand precincts and cities unique while bringing a taste of the world to New Zealand - in a way that’s never been done before.
The more users get out and explore (Ponsonby in this instance), the more they interact with iBeacons recognised by the app, and the more offers, rewards and experiences they may unlock.
For those looking for something new to do or a bar to visit, the Heineken LIVE also acts as a bar finder and event guide, notifying users of the latest events and venue offers in the area. Participating Ponsonby venues include Chapel Bar & Bistro and Little Easy.
HEINEKEN LIVE www.heineken.com/nz/Heineken-Live