Organic seems to be the ‘it’ buzzword taking the health and wellness industry by storm.
Nowadays it’s practically common knowledge that organic food, skincare, and even cleaning products are better for your health and the environment than their chemically laden conventional counterparts. But what about clothing or more specifically, cotton?
Did you know that conventional cotton uses more chemicals in production than any other human-grown plant?
This then leads to pollution of land, air and waterways. Furthermore, it is estimated that only 10% of the chemicals used, actually accomplish what they were designed to do. The rest is absorbed into the plant, air, soil, water and eventually our bodies - scary!
At WE’AR it is our mission to make organic cotton more accessible and available to our community. We aspire to be a part of a global movement that revolutionises the way the fashion industry operates and sees a return to more traditional, organic production methods.
So what can you, as an educated sartorialist do? You can vote with your dollar. Each time you make a mindful purchase of organic cotton, you are telling the industry that this is important and that you care. WE’AR preferences the use of organic cotton at every available opportunity. Demand from you, for organics, is the wind in our sails! The more you want it and vote for it by shopping for it, the more it will become available to design and produce with. Let’s work together to evolve an industry where organic materials are the new normal!
Excerpt from a WE’AR Blog post @we-ar.it
WE’AR, 122 Ponsonby Road, T: 09 378 8140, www.we-ar.it