Pendulum Strategies - a new consultancy business for Ponsonby

Pendulum Strategies is a public relations and communications agency that has just moved into historic Letham Cottage at 35 Jervois Road in the heart of Ponsonby.

It’s a bit of a homecoming for Pendulum Strategies Director Julien Leys, who grew up in Ponsonby and lives locally. Julien is one of New Zealand’s most experienced communicators with 23 years’ experience working in both the private and public sectors as well as a political and legal advisor with the first MMP Government. Having led, managed and owned award winning communications consultancies, Julien is a specialist in reputation management, crisis management, media relations, and government relations.

His experience is in successfully managing issues and complex problems for clients across the transport, technology, financial services, public utility, healthcare, education, technology and building and construction sectors. He established Pendulum Strategies as a specialist communications consultancy with clients across healthcare, transport, utilities, education, energy, building and construction, banking and financial services, and technology sectors.

Julien says Pendulum Strategies is a consultancy that is underscored by its mantra, which is ‘clever thinking for a changing world’. “We are great thinkers, and we are also doers. We engage our clients as we would ourselves. Trusted advisors, respected and comfortable in any setting, be it boardroom, open plan office, farm gate, or select committee room, we deliver the power of all we have - the power of all and one. We like to talk, and we like taking care of business,” says Leys.

The shift in communications, which has accelerated with the global pandemic, has seen businesses and companies wanting help from boutique specialists like Pendulum Strategies on how to reach and target key audiences in a rapidly changing market, where people consume and process information across multiple channels anywhere and anytime.

“We run fast, are agile, and nimble. Our approach is that we energise, are relentless and always on. We love helping clients communicate better to achieve their goals better and faster. We get a buzz from coming to the rescue of clients who are in trouble, in crisis or up against complex, seemingly insurmountable problems.

“We love to help our clients grow market share, awareness and recognition while also protecting their reputation, which is their most important asset, and managing any communications risk.”

Pendulum Strategies has clients across private and public organisations from charitable trusts to NGOs. It provides a free hour consultation for new or prospective clients.

Bookings or queries can be made online at

Pendulum Strategies, Letham Cottage, 35 Jervois Road, T: 09 358 2828, E: