Schwarzkopf has partnered with TerraCycle® - a global leader in recycling hard-to-recycle waste - to make ALL retail hair care, hair colour and hair styling products recyclable nationwide.
The Schwarzkopf Cares Recycling Programme encourages consumers to recycle any brand of retail hair products – presenting a meaningful opportunity to divert millions of units of hair products from landfill.
Schwarzkopf is the only hair care brand in New Zealand giving consumers the opportunity to make the previously unrecyclable recyclable. Hair care products are part of the daily routines of millions of New Zealanders and hair product packaging has historically been difficult to recycle. Kiwis buy approximately 21 million units of hair care every year*. Unfortunately, that also means tonnes of plastic headed to landfill – all in the name of beauty. Until now.
From now, consumers are invited to register online at TerraCycle.com to be part of the Schwarzkopf Cares Recycling Programme. The innovative recycling programme allows consumers to recycle all product packaging including trigger heads, pumps, tubes, caps and tubs, hair product aerosols, including hair spray, mousse, dry shampoo and hair colour products including bottles, pumps, sachets, gloves, plastic stirrers and tubes. Registration is free and open to individuals, households, schools, offices, and community groups.
According to general manager of Henkel Beauty Care Retail ANZ, Peter Rigby, the programme builds on Schwarzkopf’s commitment to taking action when it comes to sustainability.
“We’re proud to be launching the Schwarzkopf Cares Recycling Programme in partnership with TerraCycle in Australia and New Zealand. This is one step closer to our goals to ensure all packaging is 100% recyclable or reusable by the year 2025. Our partnership with TerraCycle provides an opportunity for all consumers to recycle all brands of hair products. We believe that partnerships such as these are key in our sustainability journey and look forward to growing our sustainability movement as a key pillar within Henkel Beauty Care Retail ANZ,” he said.
Consumers can collect used packaging from hair care, hair colour and styling products from any brand, and when ready, download a shipping label from the www.terracycle.com to mail in for recycling.
TerraCycle Australia and New Zealand general manager Jean Bailliard said he was pleased that TerraCycle and Henkel have worked together to offer a recycling solution for all hair care products and provide an easy, nationally-accessible solution for all parts of those products, including those that can be tricky to recycle through kerbside recycling programs.
“Not only are we diverting tonnes of plastic from landfill, but by recycling products through this program, consumers can also earn points which can be converted to cash and donated to a charitable organisation of their choice.
“Once we receive the items, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products, while metals can be smelted and transformed into new alloys,” he said.
For every shipment of waste sent to TerraCycle as part of the Schwarzkopf Cares Recycling Programme, participants will earn credits to be donated to a charity or not-for-profit of their choice – one kilo of waste equals a $1 donation.
Schwarzkopf is also working to reduce the amount of virgin plastic used in the manufacture of their products by using more recycled plastic, reducing the amount of plastic overall, and using bio-based plastics.
Operating across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages. TerraCycle was named #10 in Fortune magazine’s list of 52 companies changing the world and has donated over $44 million to schools and charities and also won over 200 awards for sustainability since its founding more than 15 years ago.
*Source: IRI NZ Grocery, units of total hair sold, MAT to 27/9/2020